Study On Construction Of Higher Vocational Colleges Brand

With the higher education from elite education to mass education,the higher education is changing from a seller to a buyer's market. The society will be getting higher and higher to the higher education quality requirements .The competition between universities will be getting more and more intense. Having a strong brand is the fundamental guarantee for the Vocational College to gain advantage in the position of market competition, thus the brand concept also is becoming a hot spot in the field of education.As a special branch of Higher education ,the higher vocational education get the rapid development in recent years and become an important part of higher education,Vocational College assumed the important task of higher education popularization. Vocational Education is getting the rapid development in recent years and the numbers of vocational colleges are rapidly growing.At present, the financing system of higher vocational education is not perfected,the scale of the expansion is the essential means for the school to survival, and also a necessary condition to achieve sustainable development.In the present,our country's higher vocational colleges Orientation is not clear,Characteristics are not distinctive,brand consciousness, shortage of teachers,pay attention to hardware construction,ignore software construction focusing on expanding the scale of the expansion,ignore the quality improvement and other such serious problems.Therefore,strengthening brand building has become vocational colleges' problem that must pay attention to So through the brand cultivation of the concept of vocational education,school size,professional level and the teachers level comprehensive construction and ascension is very necessary Avoid the imbalance development of vocational education quality and efficiency,to achieve coordination comprehensive and sustainable development of vocational education,so This article apply the enterprise brand theory to educational theory,explore the development of our higher vocational colleges brand construction and lay the foundation For the future of our country's higher vocational colleges brand construction.The paper is divided into five parts:the first part is the introduction, mainly introduces the meaning and methods of the vocational colleges' brand research and related literature review etc;The second part mainly introduce the concepts of higher vocational education brand ,the function of Higher vocational education brand ,the meaning of brand building and evaluating indicator of Higher vocational education brand, this paper this chapter has focused on the evaluation indicator of the higher vocational brand; The third part mainly discusses the development of our higher vocational colleges brand and the background of our higher vocational brand and the historical reasons to hinder the development of our country's higher vocational brand and the cause analysis,The fourth part through discusses the successful experience of the higher vocational colleges abroad to explore The present situation of the development of our country's higher vocational colleges building,the fifth part mainly discusses the idea of brand building in our vocational colleges,high lights the way of brand building.