Research On Forming A Brand Culture Of Higher Vocational Colleges

The largest problem in education is that it is off-line with social practice. The society needs developing higher vocational education badly. However, higher vocational education and higher vocational schools are not so highly appreciated that they become people's last and unwilling choice.In an age when terminal consumers have become Gods and a buyer-oriented market has been emerging,, such terminal consumers as the students, parents and potential employers become the main evaluator of the education quality. The strategies of traditional quality viewpoint and the viewpoint of ISO9000 do no work to the looking of higher vocational colleges. In the competition of educational market where the quality of talents and educational service has been becoming similar, it is not assured ,as for some higher vocational college, that the colleges with higher quality will survive. It is necessary and to change the reality where most of higher vocational colleges are with similar quality by the strategy of brand.The thesis tends to explore how to build the brand of higher vocational colleges and set up the image of brand from the viewpoints of science about organizing culture and science about brand. The thesis, first, elaborates the background of this research and defines some important related conceptions. Its rations have been demonstrated based on the analysis about its developing situation and its lack of theory's research. In the last two parts, it laid stress on the higher vocational definition, main construction contents, the main ways and the main strategies.