The Study Of The Brand Competition On Our Basketball League Matches Of Male Person Occupation

The Chinese Basketball Association (CBA)is a competitive brand because of its matches and of its better products and service to the audience than other brands and from which the commercial profits come and its sustainable development of integrity of strength and comprehensive quality. At present, the market competition turns to the comprehensive competition of brand effect with the quality as foundation in from the quality competition. Therefore, the competitive power of CBA lies in the new developing stage in which the quality as the foundation, the brand shaping as the method, the business exploitation to the industries that basketball support and relevant extend industry as competitive purpose instead of the quality of the tournament and the business exploitation are emphasized before.The author reviews the development of the CBA , analyses its connotation and its valuable aim and further generalizes the eight features of brand of CBA: the main factor that supports the brand of CBA is the higher level matches that CBA provides; the brand of CBA implies promise and guarantee, which has strongly spreading force, stretching force and influencing force and which itself is effective in market competition; The CBA brand is of objective multiplicity, the social benefit as well as economic benefit are its pursuit; the brand of CBA is an intangible assets which has a special value; the brand of CBA faces some certain risks and uncertainty; the CBA plays a role of communicator of the market; the CBA deeply depends on the basketball administrative center ;The Brand of CBA has certain relations with the cycle of the basketball competition; then the thesis analyses the circumstance of the brand competition of the CBA and the expressive form and finally establishes the evaluate quota system with the analytic hierarchy process.Then the thesis selectively explains the evaluation model and finally draws a conclusion and gives the suggestions;to enhance the ability of tournament, to establish the system of talents storage;to make clear the relationship between basketball administrative center and the clubs. To strengthen the marketing of the brand name and pay more attention to the social marketing ; to develop the market exploitation.