Research On Culture And Communication Of Rope Skipping Based On Semiotics

Rope skipping as a new project of the old Chinese,in order to fully tap the cultural background of this project,we need to take it for packaging and innovation,spread broad and let more people understand it,eventually love it.Let it with culture and tourism industry common develop,is the ideal way and the trend of development for rope skippingThis article used the literature material method,comparative research,content analysis method,observation method and logic analysis,etc.Large number of collecting analysis,author had known the academic research about the subject.With wushu and the NBA culture as a representative,combining with the rope skipping project culture conditions,to explore rope skipping project their own unique culture symbols.In the subject at the beginning,the author through to skip all competitions and contact,understanding of training and competition with a purpose.Finally,having a certain understanding on this thesis and direction.In the aspect of culture,with the brand positioning principle to seek the best location of the project,in order to flexibility figure rope skipping culture.Through the hierarchical culture symbol form and present field,and make symbol culture of this series.In the aspect of communication,analysising the software APP LOOP and the official website of rope skipping content,taken some suggestions to convenient people study and search.Eventually figure rope skipping with packaging symbol of its culture.Let it with culture and tourism industry common develop.Rope skipping will has its special significance.Through a series of analysis,the following conclusions:1.Semiotics is a view object from the angle of symbol,pursuing inner meaning of things.Symbol is a certain transfer agreement,expression beyond the literal meaning,it has the function of cultural symbols meaning.It can be divided into hearing symbols,visual symbols,touch symbols,body feeling symbols and comprehensive symbols.2.Symbol of cultural carrier will make system of digging project culture connotation and characteristics.Positioning through the study of the multiple perspectives of the project,the writer use symbol culture of this series figure rope skipping,through refers to show the intention behind it,and explains the jumping rope symbol field,presentation and present culture level.It is show the symbols of the carrier.3.Symbol culture transmitted to create distinctive project personality and expand the audience participation.The author through the analysis of the teaching of multimedia technology and network information,not only explain pattern skip the process of cultural transmission,but also increase the intensity the rope promotion and spread widely.Jumping rope has the special significance,is an expression of symbols transmitted.4.Using semiotics can make the study of culture to be scientific and systematic.Rope skipping can use semiology systemic to comb,through out a symbolic operation pattern path.And in many industry integration and mutual assistance,develop their own characteristics and persistent.