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Xingtai Basketball Market Development Present Situation And Countermeasure Research

Posted on:2018-12-05Degree:MasterType:Thesis
Country:ChinaCandidate:R F DongFull Text:PDF
GTID:2347330515472004Subject:Physical Education
Abstract/Summary:PDF Full Text Request
With the continuous development of the world economy,the improvement of people's living standard and the increase of leisure time,basketball has been popularized all over the world,and has shown great market potential.The development of the basketball market has played a very important role in promoting economic development and promoting social progress.As the city near the southern end of Hebei,Xingtai,with the economic and social development,the total economic output continues to increase,people's income and living standards continue to improve,but compared with other regions there is still a big gap.Therefore,it is important to analyze the current situation of basketball market development in Xingtai and analyze the reasons for the backwardness of Xingtai's basketball industry,so as to speed up the rapid development of basketball market in Xingtai.In this regard,to understand the current situation of the basketball market in Xingtai and the existing problems,using the method of literature and investigation,summarizes the method and mathematical statistics method to study the problem,hope that through the study of Xingtai basketball market development comprehensively,and provide the reference instance.This,combined with the market,basketball market,industry,definition and classification of basketball industry,from basketball performance and competitive industry,basketball goods industry,fitness and entertainment basketball for the Xingtai basketball market development and consumption were investigated,in order to get the following conclusions: at present,Xingtai in basketball sports and performing industry,mainly in the the workers League,three basketball match and other forms of crowd,to young men and a relatively low degree.The current basketball match in Xingtai mainly depends on government funds and social support.The main places of Xingtai residents for community basketball venues,school grounds and unit site;1-2 times a week,every time can be more than 30 minutes,to participate in the basketball activities of the main motive is to entertainment and physical fitness,lack of time and space is the main problem in basketball activities;basketball consumption level of Xingtai residents in 500 yuan.The number of basketball training enterprises in Xingtai is not much,mainly in the Qiaodong district and the west of the bridge.The basketball training and propaganda is mainly based on newspapers,leaflets,and there isno mature broker industry at present.At present,there are many problems in Xingtai basketball market,such as low level of basketball industry market operation,lack of potential basketball market development,poor awareness of basketball marketing,lack of basketball brokers and basketball advertising media market.Based on the field of city development,cultivate basketball consumer market;the change of thinking,develop the market of the Xingtai basketball;change the current funding concept;learn from foreign advanced experience,focus on basketball marketing;management personnel training and the introduction of basketball market and strengthen the government regulation of the whole basketball market and effectively improve the guiding role Xingtai city basketball market development.
Keywords/Search Tags:Xingtai city, basketball industry, present situation, countermeasure
PDF Full Text Request
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