Research On Orientation Of Development&Countermeasure Of Basketball Industry In Fuxin With A Core-Aim Of Developing Of Basketball-City

In process of creation and construction of basketball city since2000, in order to service forconstruction of basketball city, the basketball industry has established. With the basketball cityconstruction deeply approached, the requests of improving basketball industry are growingeveryday. With the complex environments of basketball industry, this paper is aimed at getting aclear and definite analysis in which basketball industry of Fuxin could make service forbasketball city, and then realize orientation of basketball industry of Fuxin, promote thedevelopment of basketball industry of Fuxin. The significance of this paper is making clear andexplicit conception that the development of basketball industry serves the construction ofbasketball city and, provides theory reasons about reasonable layout of basketball industry.In process of research, this paper gets a lots of materials by using literature analysis,interview method, questionnaire method, mathematical statistics method, makes furtherinvestigation and study of participation of basketball activities and, consumption on basketballrelated actives, construction of basketball city, situation of basketball industry, etc.Based on related theories of industry such as theory of competition of industry,comparative advantage, path dependence theory etc, this paper uses PEST analysis and SWOTanalysis as tools, analyzes macro-environment and micro-environment of basketball industry ofFuxin, and get the orientation of development of basketball industry in Fuxin. They aredeveloping mass basketball fitness and entertainment products consumer market, acceleratingthe development of basketball skills training industry, developing basketball performanceindustry, developing moderate scale of basketball brokerage, building modest scale basketballrelated equipment manufacturing enterprises. Meanwhile, this paper proposed correspondingcountermeasures to the weak spots of construction in basketball city of Fuxin.Through argumentation, this paper obtained conclusion that the core aim of construction ofbasketball city of Fuxin is based on the realization of “the national basketball city” selectioncriteria; by strengthening the results of construction of the basketball city, we could realizecomprehensive development of Fuxin in basketball industry city image and humanities style etc.aspects, come to promote economic transformation of resource-exhausted city of Fuxin. Whilethe development of basketball industry, should give full play to their own advantages, andexpand the basketball related product consumer market, improve the degree of popularity ofbasketball, innovate basketball form, speed up the basketball industry body derive, expandbasketball talent scales.At the end of the study, this paper come up with the suggestions that we should establishthe evaluation index system of basketball industry development status in basketball cities, and strengthen each link of the guidance and supervision in the process of the basketball industrydevelopment.