The Study Of Outward Bound Training Market In Shijiazhuang City,Based On The Theory Of Supply And Demand

With the development of economy,the competition of society is becoming fiercer and fiercer,based on professional skills,there are some new requirements for overall quality,different kinds of training spring up in our society.As a new way of learning,outward bound training is developing gradually.Outward Bound Training was originally from Britain,flourished in America and Canada and came to China in 1995.Relying on the unique charm and efficiency,under the current Chinese reform opportunity,outward bound training developed very fast in the enterprises,schools,especially in the enterprises,those who experienced training can obviously felt the long-term benefit was not only a greater improvement in personal ability,but also a facilitation of team cooperation.This advantage of outward bound training helped itself occupy a large percentage of market in many China's big cities.As the capital of Hebei Province,Shijiazhuang introduced Outward Bound Training at a very early stage,this city has a unique advantage in terms of resources,scale,quality,quantity.The development of Outward Bound Training in Shijiazhuang was very rapid.This promising market gradually facilitated its socialization and industrialization.This paper specifically study the training market of Shijiazhuang city,using literature method,survey method,mathematical statistics,logical analysis and other research methods,with the methodology of sports sociology,sports economics theory,and analyzes the relationship between supply and demand theory,supply and demand theory,to analyze the training market in Shijiazhuang City.To find the problems and put forward the corresponding improvement measures.The following are the conclusions and suggestions:Conclusion1.The training market in Shijiazhuang is very active,with high demand,but the supply is insufficient.The shortage of supply results a much higher price which is more than the value of the goods,affecting the quality of training and technical progress,the interaction among the demand,supply and price.2.Training company's propaganda is comprehensive,but the coverage is quite limited.Different company's Outward Bound Training products are similar,lack of innovation.Coaches usually have high education,but extent of specialization varies a lot,professional certification system is not quite complete and degree of acceptance of re-education is low.3.The training target people are mainly from enterprise group,government and state-owned institutions and industry factory unit.These people are not fully aware of the nature of Outward Bound Training.They are more or less satisfied with current situation,andthere is much more space for improvement.4.Although there are relevant laws and regulations,but there are no specific regulations,this market is in lack of supervision,lack of market management,and sometimes even vicious competition exits.Suggestions1.Strengthen the government's macro-control,the implementation of effective measures.Increase the quantity of supply to meet the demand and achieve the balance between supply and demand.2.The Outward Bound Training companies need to establish internal control,expand the business scale,and focus on brand building.The company should implement innovative curriculum,adopt various means of marketing.Strengthen the training of professional skills and hire professional management personnel,strengthen the training of the company's internal management system,the establishment of scientific management concept,to achieve business prosperous.3.Consumers need to update the concept,to understand the acceptance of a variety of forms of learning,the choice of formal,covering a wide range of training aspects.Actively collect the company's feedback,to promote the development of training content,form more targeted improvement of all aspects.4.Attract more from the government level,formulate policies and regulations,establish industry association in this area,strengthen market supervision,coordination between the interests of different companies,make advantage of public media,learn from each other in the development of this industry.