Based On The SWOT Analysis Of Situation Of The Development Of The Parent-child Swimming Institutions In Beijing And Countermeasure Reasearch

Along with the people living standard growth,many sports more and more loved by the masses;swimming is a water sport high popularity,parent-child swimming swimming is derived based on the majority of sports has become the primary choice of parents of infants and young children.Because of its geographical and economic advantages,the development of parent child swimming training industry in Beijing is very fast,and it plays an important role in the sports training industry market?This paper takes Beijing city children swimming training institutions as the research object,using literature method,questionnaire survey method,field survey method,interview method,SWOT analysis method of comprehensive analysis of development status of Beijing city children swimming training institutions,in view of the existing advantages and disadvantages,opportunities and threats of cross matching,and put forward feasible suggestions for the future the development of the industry.Through research and analysis,the main results of this paper include:(1)the main advantage of Beijing city children swimming training market development are: now is the early development of the market,the market capacity is relatively large,there are many places with potential market for open stores;to establish and perfect the join strategy and operation and management mechanism,can promote the industry vigorous development.(2)the main disadvantages of Beijing city children swimming training market development is: the market existing training institutions of administrators,coaches and service personnel and other employees of lower quality;training institutions business start-up capital is relatively small;solicit business publicity very single;because the industry threshold is low,leading to fierce market competition,the the development of enterprises(Institutions)more difficult.(3)the main opportunities Beijing parent-child swimming training market development are: in addition to the aforementioned large market capacity,the consumption level of Chinese gradually improve;launched a number of national service industry to encourage the development of good policy;two-child policy fully liberalized and enhance students and parents awareness of early education,to provide power for Everfount the industry market development.(4)the main threat to Beijing city children swimming training market development are: personnel quality,teaching quality,service attitude,personnel management,publicity etc.there are many problems,these problems are the major threats to sustainable development of training institutions in the competition?According to the analysis of advantages and disadvantages,opportunities and challenges,the need of Beijing parent-child swimming training institutions to seize foundation to support the rapid economic development,with good market environment,steady speed expansion of industrial scale and parent-child swimming;the parent-child swimming market capacity larger,based on this,do market research,site selection,expansion of training institutions even the store coverage;at the same time to seize the strong support of government policy,the use of parent-child swimming training industry existing advantages,expand the sport's influence,attract more social capital,the development of the industry scale.Beijing city children swimming training industry should make good use of the market environment,the rapid expansion and development of the industry demand for talent is bound to increase,companies can use high salary to attract high-quality employees;high capacity based on the market,enterprises should increase the publicity,actively use the network and APP platform,strengthen propaganda,to quickly attract funds at the same time;make full use of existing policy support,increase the quality of coaches and training investment,combined with the employment of propaganda,attract more talented people to join.Beijing City parent-child swimming training to establish security system,to prevent security incidents by Beijing;the development of hot spots,increase market share;the establishment of sound laws and regulations,to avoid vicious competition in the market;to standardize enterprise management,enhance the humane care,the development of harmonious corporate culture.And parent-child swimming training institutions to increase safety evaluation method of the industry,improve the processing ability of coaches in emergency situations;strengthen enterprise advantage promotion,development of personalized products,the development of enterprise characteristics;actively carry out training and exchanges,enhance the quality of coaches;organize regular business activities,active business atmosphere of parent-child swimming training industry bigger and stronger.