The Study Of Xi'an Parent-child Swimming Club Management Issue

In the high speed development,constantly improve the level of life of the society under the wave,people's consumption concept has not only satisfied with eat,wear,use requirements.Scientists claimed that the Chinese are in the sub-health state most populous country.People begin to pay close attention to the health of my elders and gradually time problem,from the previous body appeared status,prevent it from spreading,and take the medicine,surgery and so on these external method,now began to take part in physical exercise,physical fitness,to achieve in advance to avoid and preventive measures of inner health problems.As more and more frequently through the guidelines,policies and regulations of the state,make social group,the school students to attach importance to health problems,and the propaganda of media star effect of parent-child swimming(that is,the parents and children participate in a swimming exercise activities)lets the home Court to pay more attention to infant health,has become the current trend.With the blossoming of baby swimming pool,the fierce market competition and the status quo of the good and bad are intermingled,brings confusion to the healthy development of the industry and opportunities.In the face of this phenomenon,parent-child swimming club also in constant innovation.Research shows that with the rapid development of infants and young children swimming industry,operators and managers in the pursuit of quality,outstanding professional,has been swimming in infant industry make more clear segmentation,such as: collar swimming,swimming swimming,arm axillary circle and so on.And parent-child swimming the parent-child,YiZhiXing,sociability,survival skill attribute is what normal infant swimming does not have,"parent-child swimming" as a high-end,emerging industry project,more and more get of parents,more famous doctors recommend parent-child swimming this security free way of infants and young children to swim.As a result,demand for parent-child swimming club is also rising.Xi'an city in the province as parent-child swimming sports development stage,as the research object to a representative.This study integrated use of documentary,questionnaire investigation,interview method,on-the-spot investigation method,mathematical statistics,comparative method,logical analysis method(PEST analysis and SWOT analysis),and other research methods,from the current situation of xi 'an parent-child swimming club management,the related influence factors of xi 'an parent-child swimming club management is analyzed,aimed at resolving the parent-child swimming club management related issues.Parent-child swimming club operation need to manage,the key lies in the management of the personnel management.In this paper,the research of xi 'an parent-child swimming club management,carry out the related theoretical exploration and empirical research work,developed by the assessment questionnaire,and USES the questionnaire to the investigation and study,This article starts with the current situation of xi 'an parent-child swimming club management,the related influence factors of xi 'an parent-child swimming club management is analyzed,aimed at resolving the parent-child swimming club management related issues.Parent-child swimming club operation need to manage,the key lies in the management of the personnel management,this paper analyzed from six aspects of parent-child swimming club management: 1.The use of PEST analysis method analyzes the external environment of xi 'an parent-child swimming club(political environment,economic environment,social culture environment,technology environment).2.The basic situation of parent-child swimming club(rise,management concept and mode of operation,the geographical position,open situation,fee standards,capital operation);3.The basic situation of the operation and management personnel,personal work,inferior position,personnel training,and esteemed coach qualifications;4.The consumers' motivation and the internal and external factors;5.Using SWOT analysis method,analyzes the internal conditions for each parent-child swimming club;Through these aspects of the investigation,it is pointed out that the club facing the opportunities and threats,advantages and disadvantages.For the club to deal with complex and changeable market environment,obtain more profits,achieve the goal of the club;For the club better management to provide reasonable suggestion and improve enterprise competitiveness,promote universal popularization of swimming movement.