Study On The Development Prospects Of Parent-Child Swimming Training Industry In China Based On SWOT Analysis

At present,the development of parent-child swimming training industry in China is still in the primary stage,and the market demand for parent-child swimming is gradually increasing.Our country market capacity is large,reasonable standard parent-child swimming training industry development,as well as parent-child swimming development facing problems,the relationship between the physical and mental health of infants.Using SWOT analysis,which is often used in management science to do strategic analysis,can provide practical development countermeasures and reasonable suggestions for the development of China’s parent-child swimming training industry,thus standardizing the development of parent-child swimming training industry.It is of great significance to the popularization of parent-child swimming.In this paper,we selected the parent-child swimming organization as the research object,and analyzed the development prospect of parent-child swimming training industry by SWOT combination using questionnaire,literature,field investigation,interview,mathematical statistics and SWOT analysis.According to the advantages,disadvantages,opportunities and challenges of parent-child swimming training industry development,it provides feasible suggestions for future development.The study found the following results:1.The main advantages of the development prospects of China’s parent-child swimming training industry:In recent years,the parent-child swimming training industry in China has emerged,the market demand has slowly increased,many China’s high consumption level,and there are potential first-line,second-tier cities for franchisees to develop parent-child swimming training industry.The establishment of the corresponding preferential franchise policy and systematic operation management system can enable many franchisees to participate in parent-child swimming and promote the vigorous development and expansion of the training industry.2.The main disadvantages of the development prospect of parent-child swimming training industry in our country: The market has low requirements for parent-child swimming in the new industry.Whether it is managers or coaches who serve,the workforce is young and the employees are mixed.In terms of business management,personnel lack relevantprofessional knowledge,the marketing plan designed is not sound,and the influence of parent-child swimming can not be fully exerted,so it is difficult for the parent-child swimming training industry to grow.3.The main opportunities for the development prospects of China’s parent-child swimming training industry:The state has promulgated a number of preferential policies to encourage the development of the tertiary industry,which is dominated by the service industry;In order to optimize China’s population structure,the state implements an open two-child policy;"Wangzi Jackie Chan and Wangfu Chengfeng" is the expectation of parents from ancient times to the present.With the awareness of anxiety that does not want children to lose at the starting line,they attach more and more importance to early education;These external factors provide a powerful impetus for the future development of China’s parent-child swimming training industry4.The main threat to the development prospects of China’s parent-child swimming training industry: With so many parent-child swimming brands on the market,few can survive the fierce market competition,either defeated by competitors or defeated by themselves.The survey found that most parent-child swimming institutions can have internal management operations that can be chaotic,such as frequent turnover of personnel,frequent complaints from members,environmental hygiene safety,teaching quality,service attitudes,and market promotion.These factors continue to threaten the development of parent-child swimming training industry in the market.Therefore,in the environment of China’s rapid economic development,seize market opportunities,do a good job of market research,expand the scale of parent-child swimming industry,speed up to seize the market;As a new industry,parent-child swimming is facing the huge market capacity in China.It is necessary to do a good job in market research,reasonable location,and increase the coverage rate of parent-child swimming training institutions.Give preferential franchise system and franchise support to attract investors and franchisees;Make full use of the government’s preferential policies to give full play to the advantages of parent-child swimming training industry and increase the influence of parent-child swimming.Raise salary and treatment,absorb high academic qualifications,high quality talents,and make a good reserve for the development of the training industry;(b)To improve the safetyand health system;The establishment of parent swimming market regulatory agencies,sound laws and regulations;We will improve the system of business management,give full play to the "Internet Plus" platform and expand publicity.