Study On The Influence Factors Of Spots Event Broadcast Rights Revenue

IOC took charge of TV rights step by step and set up Broadcast committee to deal with the broadcasting contracts.IOC adopted many marketing strategies to sell the TV rights.There is five periods of different characterristics in Olympic Broadcasting History,namely,starting period,slow developed period,fast developed period,flourishing period,digital age.The correlation analysis show that the revenue of broadcasting rights are positive relation with the number of players,countries which took part in or broadcast Olympic Games,host broadcaster feed hours,hours provided by broadcaster,etc.Stepwise regression reveal that gold events,host broadcaster feed hours,hours provided by broadcaster are more import than other factors to explain revenue of Olympic Game broadcast.