Public Event Network Public Opinion Guidance And Its Countermeasures

Since mankind entered the twenty-first Century,with the development of social and economic intelligence,the diversification of the channels of information dissemination,network public opinion research has become a new topic of great practical significance.The Internet is changing human life,the production and dissemination of information content has revolutionized the way.Public event network public opinion is the product of the Internet as the main media of communication,the way of information dissemination,the network of social discourse right in the context of a significant change in the background.The normalization of the outbreak of public events,the rapid enlargement of the event,the white hot competition for the right of discourse and the low efficiency of the traditional mode of public opinion and strategy are the difficult problems in the rational response to public opinion events.Public event network public opinion formation process is relatively fixed,is the sudden public events itself,social environment,network and government and other direct and indirect nonlinear effect of the results,showing a multi line diffusion path.It evolved through the newborn period,savings development,boom period and fading to quell the four stages,showing the characteristics of different stages,including:new center of public events revolutionizing the mode of transmission,public event dissemination of public opinion and new authority,the dissemination of the contents of the label,to participate in the non rational,media event of bring many difficulties such characteristics.This paper consists of five chapters.The first chapter mainly introduces the research background,significance,domestic and international research situation,research methods and main contents.The second chapter focuses on the formation and characteristics of public events,including the definition of Internet public events,network public events of public opinion formation and diffusion,characteristics of online public opinion public events;chapter three network public events case analysis;chapter four public events of the Internet public opinion guide the existence the question and the reason.Chapter five public event of network public opinion guidance coping strategies.In order to more effectively deal with public events network public opinion,the concept of innovation should be innovative,principles,and innovative strategies to deal with.Concept,should adhere to the position consciousness philosophy,modern idea spread,normalization crisis management concept,with the resonance frequency of philosophy;principles should be followed timeliness,openness and transparency,objectivity,I,the effective management of the principle.Countermeasures should be the formation of a new pattern of public opinion guidance,social governance innovation network channels,promote network process in accordance with the law;to control the source of public opinion,disposal of online public opinion,network problems,public events "the first definition of" to seize the commanding heights of the influence the spread of public opinion,through comments let users mood rational regression.The countermeasures proposed in this paper can be helpful to the public events of the network public opinion to deal with a certain reference value.