Research On The Alienation Of Internet Consumption Among College Students In Guizhou Provinc

With the implementation of the "Internet +" action plan and the extensive involvement of intelligence,the consumption frenzy mediated by the Internet has rapidly intensified,and people have changed from traditional offline consumption to online consumption that does not depend on time and space.The co-nsumption concept,consumption pattern and consumption structure of Chinese people are affected to varying degrees.In particular,the group of college stude-nts has gradually occupied a very important position in online consumption.In the process of playing a social role,the consumption demand is constantly ch-anging,and online consumption has also been enthusiastically loved by college students.At the same time,the symbolic meaning and consumption characteris tics brought by the world of online consumption are gradually infiltrating the c-onsumption concept of college students.She is no longer a simple satisfaction of consumption needs,but has gradually evolved into a kind of consumption that is separated from consumption.The true meaning is the transformation to wards consumption alienation such as symbolic consumption,conformity consumption,and advanced consumption.Simply put,college students’ online consum-ption shows an increase in consumption year by year,in various forms.Most students have irrational consumption behaviors,which will undoubtedly bring a kind of non-positive guidance to college students.In serious cases,it will cause unpred-ictable harm to the future development of college students.Therefore,for college students who have not yet stepped into the society,it has important pract-ical significance to study the alienation of online consumption of college stude-nts.From the perspective of sociology,this research combines Baudrillard’s the ory of symbolic consumption and Fromm’s theory of consumption alienation.850 college students conduct research on Internet consumption.The content of t-he questionnaire consists of two parts,the first part is the basic situation of the respondents,and the second part is the specific situation of college students’ online consumption.Using SPSS to analyze the survey data and combined wit-h the interview data,the current situation of the alienation of college students’ online consumption is summarized as follows: At present,female college students are more likely to have online consumption alienation than male college s-tudents,and junior students are more likely than freshmen,sophomores and se-niors.of students’ online shopping consumption alienation is more serious,Compared with other majors,the alienation of online consumption is also more o-bvious for art college students.The alienation of college students’ online consumption is affected by consumer subjects,consumer groups,and social environment,and relevant analysis is carried out.The influence of consumer subjects is mainly reflected in consumer psychology,venting impulsive consumption,com-paring conspicuous consumption,blindly conforming consumption,and advancing consu-mption.five aspects.Finally,the article puts forward some suggestion-s to guide college students to reasonable network fees from three levels: indiv-idual,group and society.