Research On The Alienation Of Youth Online Consumption From The Perspective Of Marxist Alienation Theory

Alienation is an important category that runs through Marx’s thought from the early stage to the mature stage.In the analysis of the capitalist mode of production,alienation runs through the development of Marx’s thought.Although Marx did not directly propose consumption alienation,we can find Marx’s explanation of consumption alienation from the Economic and Philosophical Manuscripts of 1844 to On Capital and its manuscripts.Nowadays,Marx’s theory of alienation still has its time value.On the one hand,the criticism of Marx’s alienation theory on capitalist society is helpful for us to correctly understand the disadvantages of capitalist society and resolve the impact of Western consumerism on our mainstream values.On the other hand,Marx’s alienation theory plays an important role in sticking to the people-centered development thought and promoting the great rejuvenation of the Chinese nation with Chinese-style modernization.Since the reform and opening,the socialist market economy has developed rapidly and the wealth of the people has increased gradually.At the same time,under the digital era,the combination of capital and big data,the impact of Western consumerism and the impact of the COVID-19 pandemic,the scale and speed of online consumption have developed rapidly.As the main force of Internet consumption,young people enjoy the material and spiritual satisfaction brought by Internet consumption.At the same time,a series of problems such as symbol consumption,conspicuous consumption and impulsive consumption appear in their consumption.Youth is the backbone of social development,the future of the motherland,the hope of the nation.Therefore,in this context,facing the new problem of Internet consumption alienation among young people,we should base on Marx’s theory of alienation from the people’s logic,establish a scientific view of consumption,improve the network comprehensive governance system and dominant cyberspace social consensus discourse to solve the problem of youth Internet consumption alienation.Based on Marx’s theory of alienation,this paper studies the alienation of youth online consumption.The text is divided into four parts.The first part makes a clear elaboration on the relevant concepts of the alienation of youth online consumption,returns to Marx’s classic works and combs the main content of Marx’s alienation theory and tries to dig out the value of The Times of Marx’s alienation theory.The second part analyzes and expounds the specific manifestations of youth’s Internet consumption alienation,and also summarizes the overall characteristics of youth’s Internet consumption alienation.The third part systematically introduces the generative logic behind the alienation of youth online consumption from four aspects: economy,culture,technology and capital.The fourth part analyzes the negative impact of youth’s online consumption alienation on individuals,society and the country,and puts forward the resolution path of youth’s online consumption alienation in view of the four causes of Internet consumption alienation: promoting high-quality economic development with people’s logic;The expansion of network comprehensive management system to prevent the disorderly expansion of capital;Carry forward the mainstream values dominated by the social consensus discourse in cyberspace;Resist the erosion of bad consumption culture with scientific consumption view.