An Investigation On Sports Consumption And Analysis And Esearch On Influencing Factors Of The Common Ollege Students In Lan Zhou

In this paper, the Lanzhou City College as a consumer group, using themethod of literature, interview, questionnaire and mathematicalstatistics method, based on investigation of physical exercise ofLanzhou city college students and sports consumption status,characteristics analysis of the sports consumption level and structure,sports consumption motivation, sports consumption concept andcharacteristics of Lanzhou college students, to find out the main factorsof influencing Lanzhou college sports consumption, grasp the sports viewand the view of consumption from the side. The paper consists of fourparts, the specific contents are as followsThe first part mainly elaborated this article selected topic basis,research status at home and abroad to define some related concepts.The second part states the research object and research methods.Mainly describes the number of sampling methods and extraction;inspection, questionnaire in this paper, the methods of payment and thequestionnaire reliability and validity.Third part use the method of mathematical statistics, questionnairefor data collection and analysis. Mainly involves the investigationpersonnel’s basic information, to participate in physical exercise,sports consumption level and structure, sports consumption motivationand consumption concept of descriptive statistical analysis of theseaspects, find some ratio characteristics of these features, and startingfrom the age, grade, considering the difference in the proportion ofthese characteristics, research differences mainly using two sample rateof u test.The fourth part gives the main conclusions of this paper, and somesuggestions are put forward.The results of this study can grasp the college students in Lanzhoucity from the side of sports view and the view of consumpt ion, and thedevelopment of the regional sports industry, for the correct guidanceand training to establish "health first" as the center of the sportsconsumption concept of College Students’, constructing reasonableconsumption mode, form the correct sports consumption idea, have veryimportant sense. The results of the study can provide theory andreference data for the further development of colleges and universities in Gan s u province and Northwest China University Sports Consumptionmarket.