Poster Study On Chinese Football League

Chinese football needs developing,an important factor of which is football poster communication.The concept of Chinese football league posters has two major premises: first is the overall background of the domestic professional football reform and advancement;second is the intense competition of domestic football club posters,which they learn from each other and grow up together,becoming an organic system which has strong correlative significance accordingly.Influenced by today’s multiple factors of visual culture,consumer culture,and media sports,communication strategies of Chinese football professional league posters require constant innovation,to adapt to and serve the great revival of China’s football.This thesis comprehensively uses the case study,logic analysis and evaluation analysis,and has completed three major tasks by and large: first is to analyze the status quo of our national football league poster communication based on three communication aspects--texts,institutions and audiences;second is to point out the main problems of this field;third is to put forward innovative measures of it.In this paper,the ultimate stance is the original strategies.In order to achieve the above expectations,the author respectively analyzes it from provider,orientation,content,audiences and channel.That is,the provider needs to actively play the advantages of Chinese characters,to participate in various international poster exhibitions,to broaden the horizon of thinking;position posters with innovation and high-tech;capture inspiration from the minimalist design;meet and guide audiences;channels are needed to return to printing and outdoor display(relatively high cost).Therefore,the whole research work is an exciting challenge.In this paper,the difficulty is to precisely analyze the basic situation and key problems of this field;and the original point is to put forward strategies in a concise and practical way.The paper points out that China’s football league posters not only need to be informative,to create curiosity,to be concise,purified and understandable;but express emotion and aesthetic feelings,using a commonly international football language with our Chinese characteristics,thus making foreigners resonate and crossing national boundaries.