The Study On The Design Symbol Of Beijing Guoan Football Club Poster

Football is the world's largest sport.Industrialized football is the most productive sport in the world with the highest output value,the most extensive audience,and the most influence.Posters are one of the forms of advertising.As a form of visual communication,posters have a long history as a medium in the design field.With the rapid development of football clubs,all football clubs are increasing and attaching importance to the club's poster production campaign.Through the release of club competition posters,a wide range of communication has been formed between fans and even the media,better commercial and cultural publicity effect has been achieved.This paper adopts literature review,case analysis,questionnaire survey and mathematical statistics.With semiotic principles,the author analyzed the design symbol syntax and pragmatic applications of the Guoan official football posters of the 2017 China Super League National Security.The author selected representative Guoan poster design questionnaires and posed relevant questions.The results are as follows: the use of design symbols is not rigorous enough and lack of creativity;the degree of templatization of the design symbol is high;the excessive use of design symbols for extensional semantics affects the audience's cognitive depth;the design symbol system lacks hot topics and affects the commercial value of posters.The author also proposes solutions to address issues such as designing symbols and communicating information accurately;identifying design symbols and affecting the audience's emotional perception;consolidating design symbols to increase the degree of posterity;highlighting design symbols and building a club football culture;and constructing design symbols to flexibly construct design symbols.system.The questions and suggestions are proposed to provide theoretical basis for the production of posters for sports professional groups/individuals and various sports events.