The Optimization Strategy Research For The Integration Of The Sports Industry And Cultural Industry

The reform and opening-up policy has introduced more than 30 years,people's living standards continue to improve,the development of sports industry also ushered in a new spring.Due to the limits of the policy and the enhancement of the consumers' consumption ability,single and homogeneity of the existing sports products is difficult to meet the increasing needs of people.How to improve the effective fusion of sports industry and entertainment industry is more and more arouse people's thinking.This article uses the literature study,logical analysis,qualitative quantitative analysis and case analysis method,based on the perspective of industrial convergence development of sports industry and cultural industry in our country development present situation carries on the analysis,this paper studies the correlation between the two industries,the fusion of driving factors,analyses the existing mode of three kinds of fusion,using the method of input-output calculation profile analysis and related data fusion level between the two industries,it is concluded that the two existing industry is still in a relatively isolated state of development,the combination between the development of not only the lack of corresponding theoretical system support,but also lack of practical experience of reference,and sums up the existing bottleneck of its development.Therefore,this article holds that the integration of the sports industry and cultural industry to get a better development,we should handle to the government,businesses and consumers to these three aspects to architectural path,and therefore put forward our country sports industry and cultural industry the development of the optimization strategy of integration: the government should build good macro security system,including the environment stable fusion,to carry out the system reform,perfect the industrial policy,makes the integration platform,expand the convergence space,the main body mechanism,laying solid foundation fusion,as a whole the government money,cultivate professional talents,strengthen the convergence conditions;Lead to build a reasonable consumption,medium market demand vigorously publicity,improve the cognitive ability,depth development,excavate potential demand,stimulate creativity,make the consumers enjoy;Deep micro enterprises build cooperation,strengthening the concept of integration,deepen the enterprise cooperation,cultivating flagship companies,create fine products,expand marketing channels,cultivate the culture brand.At the end,I had carried on the summary of the article,and hope to be able to provide direction for future research work.