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A Study On The Use Situation And The Degree Of Trust To Chinese Media Of Students From Asean Countries

Posted on:2018-02-27Degree:MasterType:Thesis
Country:ChinaCandidate:N WangFull Text:PDF
GTID:2347330518464227Subject:Advertising
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In contemporary society,with the rapid development of communication technology,the media has played an important role in the public sphere,such as politics,economy,society,culture and so on.As we all know,the media in the field of international communication can play the function of shaping the national image,fighting for international discourse,creating a good international environment of public opinion.However,it will be restricted by many factors of which is public trust to the media.Therefore,facing the situation that there are the domestic media,European and American media and many other competitive sources,whether the international audience use and trust Chinese media or not should draw our attention.At the same time,Guangxi is the province that is connected with ASEAN countries and has similar cultures with the ASEAN countries.With the continuous development of the relationship between China and ASEAN,Guangxi has become one of the most popular provinces to study for students from ASEAN countries.As a part of the international audience,the situation of the use and the degree of trust to Chinese media of students from ASEAN countries can reflect the influence of Chinese media in the ASEAN countries.with the method of questionnaire survey and depth interviews,the paper will get to know the situation of the use and the degree of trust to Chinese media of students from ASEAN countries,trying to provide empirical data about how to improve the credibility of the media in China in the process of international communication.It has the following conclusions:(1)ASEAN students are most likely to use their own country's media and media in Europe and America,rather than China media;(2)Among Chinese media,ASEAN students are most likely to use the other mainland media,rather than the local media in Guangxi;(3)Facing the unexpected events,ASEAN students arc most likely to choose their own country's media for the first-time and further understanding;(4)ASEAN students trust their country's media most,rather than Chinese media;among Chinese media,they trust the other mainland media most,not the local media in Guangxi;(5)Among the ASEAN countries,students from Laos use and trust China's media most;students from Indonesia use and trust China's media least;(6)In the communication system,ASEAN students trust the mass media most,rather than self communication and interpersonal communication.
Keywords/Search Tags:Media contact, Media trust, ASEAN students in Guangxi, Media diplomacy
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