The Study On Principle Of Public Relations And Enlightenment To Communication Of Ideological And Political Education

Ideological and political education,a central link of the construction of socialist spiritual civilization in our country,plays an important role in educational science and culture construction and ideological and political education moral construction.Ideological and political education is the communication process between its' subject and object and further researching on ideological and political education communication is conducive to the development of ideological and political education work and full development of the educational functions of ideological and political education.The principle of public relations communication,the basic conduct code that public relations communicators shall follow in the process of public relations communication,is the two-way communication guarantee to realize public relations by adhering to it,which owns lots of convergences with ideological and political education.To promote the better communication between ideological and political education and other subjects,literature analysis,comprehensive analysis and comparative research methods and other research methods shall be adopted in this paper,and on the basis of existed theoretical results and taking the principle of public relations communication as the starting point,some inspirations between principle of public relations communication and ideological and political education communication are drawn from interdisciplinary researches of ideological and political education communication.This paper can be divided into four parts.Part one is introduction,which elaborately explains the topic background,topic meaning,current research conditions,research methods,innovation and insufficiency;part two is defining the concept of public relations communication,the principle of public relations communication and ideological and political education communication on the basis of the study of relevant theoretical readings,and based on this,introducing that a certain degree of consistency has been existed in composition elements,processes,principles,objectives,results and others between public relations communication and ideological and political education communication;part three is analyzing the importance and existed problems of and ideological and political education communication,which is the main process of ideological and political education,also the vital guarantee of validity improvement of ideological and political education and people's moral education.However shortages still exists in current ideological and political education communication,such as lacking communication bodies and communication consciousness,single communication channels,unreasonable usage of new media,uncompleted feedbacks of communication process and part four mainly points the core role of “7C”principles in public relations communication,expounds 7C”principles in public relations communication in depth and comprehensively and comes to the conclusion that during the ideological and political education communication,meaningful ideological and political education communication content is necessary;the subject of educated person shall be respected;each media to spread meaningful ideological and political education communication shall be fully utilized as well as accurate ideological and political education communication languages;the process of ideological and political education communication spreading and feed backing shall be perfected;internal and external ideological and political education communication environment shall be optimized and correct time and place of ideological and political education communication shall be chosen.