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Implementation And Research On Introduction Lure Into Chinese Market

Posted on:2017-12-16Degree:MasterType:Thesis
Country:ChinaCandidate:D ZhouFull Text:PDF
GTID:2347330518480996Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the booming development of Leisure Industry in China,Lure Fishing as one of the three high-end Leisure Sports,is well known and loved by all kinds of people all around the globe,but it has not been developed widely in mainland.So that,it's necessary to introduce this interesting.fashionable and green lifestyle of leisure and sports into China,and let more and more people begin to know and love this emerging fishing field,meanwhile,we could make it more popular and acceptable in Chinese Fishing Market.Because of high consumption for Lure Fishing.high standard for equipment and high demand for technology,compared with traditional fishing market,these features mentioned above make Lure Fishing niche market.Draw lessons from foreign developed countries about successful ways and strategies of introducing Lure Fishing into their markets,at the same time we could also use the models of follow-up development and effect assessment for reference,in order to find a suitable way and mode of operation for ourselves considering of the situation of China and existing resources that we already have.In this essay,we mainly study a whole set of process about implementation of introducing casual sports and way of life into niche market,thus solving the problems of selection of methods.special management during the course of practice e effective evaluation and so on.In my research and analysis about the market,there is a new direction and efficient way for us to make much more people to know the market by advertising campaign from the magazine as the media,widespread impact of the intermational Lure Tournament hosted by us,operation foundation of Intermational Lure Base and the power of network platform.Meanwhile,I focus on the management of host and organize the International Lure Tournament,carrying out a courageous attempt by using the experiences and resources that exist all around the globe;creating and inproving the construction of Intermational Lure Base that is different from others.Last but not the least,after the research and practical execution about the market,analysis about effect of the process,forecast about the future development and other aspects,introducing Lure Fishing into Chinese Market appears to be a great success of solution to the problem about the niche market.I believe that with the development and progress of society,there will be a lot of new and efficient way to solve this kind of problem in the future.
Keywords/Search Tags:Lure Fishing, Marketing feasible analysis, Operation strategy, Management for large-scale event, Effect Analysis
PDF Full Text Request
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