The Sports Industry Policy Effect Research

Since the founding of new China 60 years of sports development,Governments at all levels and relevant departments issued a series of policies to promote marketization of sports to the direction,In welfare undertakings of physical culture and sports on the way toward a diversified sports industry development,Whether you need for the national macroeconomic regulation and control intervention in sports industry market,whether to need to boost national policy development sports industry,sports industry policy implementation effect how controversy has never stopped,The core problem is the lack of a scientific and reasonable evaluation index system to evaluate the effects of the sports industry policy of sports industry policy implementation effect and the waste problem.In this paper,the sports industry policy as the research object,As the "public policy" and "performance evaluation" as theoretical basis of research,In the sports industry policy development practice and the construction of evaluation model as the main line,In the construction of evaluation index system as the research key,In order to provide an objective evaluation of the sports industry effects of policy implementation model for the target.On the basis of the comprehensive review on the sports industry policy,Through the analysis of the evaluation model of the sports industry policy problems and deficiencies in the process of practice,And put forward countermeasures and Suggestions to improve it.By the method of documentation and inductive deductive method of sports industry policy text according to the issued time,subject,document processing measures to statistical classification,Development course and the practice of the sports industry policy is divided into different stages of development;Using the method of Delphi will deal with it quantifies the qualitative indexes selection evaluation index of the sports industry policy,From the scientific nature of the policy,the effectiveness of policy implementation,policy goal,policy termination of four secondary indicators to build the evaluation index system of the sports industry policy effect,Based on the index weight using the analytic hierarchy process(ahp)toconstruct judgment matrix calculation.In 2010 countries do hair [2010] of the state council general office issued by 22 "about speed up the development of sports industry guidance" policy application evaluation model as a case for empirical analysis.The results showed that:(1)the sports industry policy practice course can be divided into stages of gestation,infancy,early stage,forming stage,stage of development.(2)in the scientific nature of the policy,the effectiveness of policy implementation,policy goal,policy termination of four secondary indexes selected on the basis of the 28 third class indexes to construct model of the evaluation of the effect of the sports industry policy.(3)model was applied to the guidance on speed up the development of sports industry(countries do hair [2010] no.22)evaluation concluded that the policy "good" overall evaluation,but in metrics link needs to be strengthened.(4)exist in the process of sports industry policy practice in sports industry policy target fuzzy,lack of effective enforcement policy content,policy lack of legal monitoring effect,needs to form a complete set of perfect fusion and so on.Suggestions:(1)the optimal policy.(2)standard policy implementation system.(3)the development goal of benefit together.(4)to carry out the policy termination mechanism.