| Perfect public information service is an important symbol of the development of modern information society.For college students,good public sports information service is an important guarantee to promote the development of college students’ sports.In the " internet +" environment,in order to integrate the public sports information service into college students’ life as soon as possible,with the guidance of sports students’ activation,fitness science and service informatization to guide the college students’ sports fitness,sports participation and leisure entertainment,and to lead the college students to cultivate sports interests and hobbies,strengthen college students’ physique,this research proposed the construction of " internet +" college students’ public sports information service model.Through the innovation of the supply of public sports information service to meet the diversified personalized service needs of college students,through the internet offline interactive exchange,with the college sports and social sports form complementary,to create the space and vitality of college students in sports,the author tried to make sports fitness become a daily life style and behavior habits of college students.College students are a special group in the society,who are the frontier group accepting new technology new ideas,and shoulder more family and social responsibility.Through literature,questionnaire and mathematical statistics,this paper analyzed the current situation of the development of college students’ public sports information service and the situation of college students’ access to network sports information.The existing channels of sports information transmission had not been fully developed in the service supply of college students,and the transmission mode was unitary.Portal website positioning was not high,and its management was extensive,the characteristics were not clear.The traditional supply mode was mainly based on administrative command,college education,community guidance and so on.College students did not hightly pay attention to the internet sports information content,among them boys were more attention than girls.The main ways for college students to obtain sports information were online Baidu search,watching TV,listening broadcasting and entering social entertainment websites.The key factors of restricting college students’ to accessto online sports information were that: Baidu could not find or find out the chaotic content,sports information was lack of characteristics,attractiveness and accesses to sports information,the repeated rate of sports information resources was high,and the sports information resources were lack.Sports apps were not widely used.There were differences in acceptance of sharing platform between male and female college students.Aiming at the above problems,this paper constructed the college students "Internet+" public sports information service mode,the information supply mainly included four types of the platform: website and mobile phone micro sites,mobile phone APP,WeChat public and remote video dynamic service and so on.The mode of operation management,model structure,content and model types and characteristics were analyzed.Finally,the paper put forward the strategies of constructing the information service model of public sports: to enhance the diversified supply and supervision of platform information service,to form a sports professional platform team and invest more in money,to strengthen sports information interactivity and build real-time monitoring mechanisms,to increase the platform’s publicity and create a favorable social atmosphere,to improve the safety mechanism and improve the effectiveness of sports information services. |
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