The Influence Of Network Sports Information On College Students' Sports Behavior

As a kind of media environment,the network has the advantages of rapid dissemination,large amount of information,strong interaction and quick release,especially through the integration with traditional media and new mobile media,which becomes an important source for people to obtain mass information.It has a profound impact on the life of college students.The emergence of network media environment makes the social environment of contemporary college students more complex.How to adapt to the rapid development of the network media environment,in the complex network world correctly grasp themselves,do not indulge in the network,is one of the focus of attention of many families and schools.How to guide college students to make use of network sports resources for college sports Autonomous learning is an important subject in the reform of physical education in colleges and universities in the new period.How to promote the development of healthy China in the new era under the environment of Internet has become a theoretical issue for the further study of physical education in colleges and universities in China at present.This research takes the university students of South China University of Technology as the investigation object,uses the literature method,the questionnaire survey method,the mathematical statistics method,the logic analysis method,takes the university student to contact the network sports information present situation as the research object.This paper studies the influence of network sports information on college students' sports behavior.The main findings are as follows:The equipment that university student contacts network sports information is mobile phone primarily,notebook computer is auxiliary.The motivation of college students to contact network sports information is to understand sports news information,leisure and entertainment,and to learn sports knowledge.Portal website and professional sports website are the main channels for college students to obtain sports information.Information content needs entertainment,news,comprehensive sports information.The characteristics of college students' contact with network sports information are high frequency and long time,and most students' attitude towards sports participation is at a more positive level.Sports participation motivation is mainly physical fitness,entertainment,relaxation and interpersonal interaction.Sports interest is low Level.College students to sports time,intensity,exercise frequency grasp more scientific.At the same time,the sports viewing rate is low,the sports plan ownership rate is low,the network sports information has the positive influence to the university student's sports participation attitude,the motive,the sports interest,the influenceis quite remarkable;The information of network sports has great influence on the time,frequency and intensity of college students' physical exercise.The network sports information has different influence on the sports consumption level and the consumption content of the university students,and can promote the sports appreciation behavior of the university students.The time and frequency of college students' contact with network sports information are significantly related to their self-sports organization behavior(participation in sports activities,self-sports management behavior).Sports values and sports participation have a certain negative impact.