Research On The Marx Doctrine Communication Path Of University Under The Condition Of Self Media

Colleges and universities as the main position of Marx’s communication,shouldering the spread of Marx’s great mission to guide young students to form correct values.With the rapid development of the network,since the media has become most influential carrier of information dissemination,to the spread of Marxism brings positive effects and unprecedented challenges,colleges and universities to promote the spread of Marxism variables are also more and more.In the self media environment,it is necessary for us to actively explore in the era of self media,the use of the new Marx doctrine of the spread of the specific path of the university to promote the spread of Marx doctrine.Since the media is based on digital means of science and technology,based on the global knowledge system,the public can provide news and share their encounters with the fact that see the channel.The spread of Marxism is through since the media carrier or medium to carry out the basic theory of Marxism and the spread of the latest research results and the Chinese characteristic socialism theory system of popularization activities,and the spread of Marxism is in Colleges and universities will be Marxism specific,popularization and dissemination of Marxism.Through studying and referring to the essence of Marx and Engels,Lenin,Mao Zedong and the reform and opening up since the spread of Marxism theory,the media in the era of the spread of Marxism theory and practice of sublimation.Since the media has enriched the Marxist propagation of information resources,broaden the spread of Marxism to a range of audiences,the carrier innovation of the spread of Marxism,and improve the efficiency of the spread of Marxism,expand the Marxist propagation path.But at the same time,there are still lack of interaction between the Marxist disseminator and audience,the spread of Marxism "gatekeeper" missing links,from the diversification of the media path weakened the Marxism mainstream ideology,media management and monitoring of Marxist evaluation mechanism is not perfect and so on.Is deep-seated reasons for the college students values showed multiple and unstable situation;University of spreading Marxism attention degree is not enough and the spread of Marxism personnel quality is not high,and self advantages of the media in the dissemination of Marxism has not been brought into full play and other reasons.Colleges and universities to promote the Marxism media requirements to promote the spread of subject and object construction,it is necessary to strengthen the Marxism media communication team construction but also to improve the utilization of university studentsfrom the media learning enthusiasm of the Marxist theory.At the same time,we must be based on the effective path to self media promote the spread of Marxism:by construction,interactive communication mechanism,establish professional talent training mechanism,perfecting the self regulating media management mechanism,and improve the material safeguard mechanism,reason shallow to deep analysis of the campus BBS,blogs,letters,etc.from the media specific propagation path opened higher college Marxist dissemination of new space,sing the Marxism spread main melody,firmly occupy the dominant position in the ideological position,make Marxism be mastered by the students,in the students’ study and life practice really play a role.