Research On The Turning And Optimizing Path Of Chinese Wushu Communication In The Age Of Intelligent Media

General Secretary Xi Jinping attaches great importance to the excellent traditional Chinese culture,and proposes to inherit and carry forward the excellent traditional national culture in combination with the characteristics of the new era.As a traditional sports event of the Chinese nation,Wushu has always been regarded as a treasure of Chinese culture.The spread of martial arts can not only carry forward the excellent traditional culture,but also enhance the cultural confidence of the nation.Therefore,the spread of Wushu is of great significance.Today,with the rapid development of the times and the rapid development of science and technology,new technologies such as artificial intelligence,big data,and the Internet of Things are constantly emerging.The application of such technologies in communication will promote a new look in the field of communication,and the communication media will show a trend of diversification,personalization,and intelligence.The combination of smart media technology and Wushu communication will transform the communication concept,innovate the communication method,improve the communication efficiency,realize the intelligent and high-quality development of Chinese Wushu communication,and then contribute to the revival of Chinese culture.This article uses the method of literature materials,expert interviews,field research and logical analysis,from the perspective of communication,taking the new situation faced by Chinese Wushu communication in the context of the era of SMART media and the possible path of future turning as the research object.It carried out indepth thinking and analysis,and came to the following conclusions:(1)The existing dilemma of Wushu communication: the contradiction between high-context culture and fragmented reading,the contradiction between the evangelist and the needs of the audience,the contradiction between the rapid development of science and technology and the current way of Wushu communication.(2)The possible turn of Wushu communication: at the concept level,Wushu communication should be carried out based on the needs of the audience in the era of intelligent media;at the method level,Wushu communication needs to integrate intelligent media and computing communication technology;at the effect level,Wushu communication should focus on eyeball economic effects.(3)The Realistic Guarantee of Wushu communication: the continuous development of network technology,the introduction of new communication methods,the prosperity of computing technology.(4)Optimization path of Wushu communication: Integrate virtual reality technology to expand Wushu communication space;implement audience segmentation to grasp the real needs of audiences;optimize information acquisition methods and implement computational communication;break the barriers of information communication and the boundaries between transmission and reception,and create a media platform for Wushu communication.