The Research On The Path Of The Popularization Of Marxism In Colleges And Universities In The New Media Era

Marxist theory is a powerful ideological weapon for the proletariat to transform the world.The popularization of marxism has always been the important subject of marx's theory circle.As the main position of the popularization of marxism,in the process of popularization of marxism,Colleges and universities is shouldering the important mission.With the rapid development of science and technology and the information highway,as the main carrier of promoting the popularization of marxism in colleges and universities,The new media has a positive influence on the popularization of Marxism,at the same time,also brought unprecedented challenges to the popularization of marxism in colleges and universities.New media has been developed based on digital technology and information technology,The floorboard of the new communication form that is different from traditional media to provide customers with integrated information and entertainment services.Popularization of marxism make the basic principle of marxism specific life like and times,and the popularization of marxism in colleges and universities is making the theory specific in colleges and universities,and the process of the spread of marxism.Marx' and Engels',Lenin',Mao' and the Marxism theory since the reform and opening up is the theoretical basis of Marxism in Colleges and Universities.The advantages of the new media is enriched the way of speading of Marx doctrine,improve the transmission efficiency of marxism,and expanding the platform of the spread of marxism.But there are still some problems.For instance,the way of using the new media to spread marxism is single,some students pay no attention to marxism;At the same time,unrestricted new media BBS has weakened the recognition of marxism;New media challenges the teaching method of marxist theory course in colleges and universities,the new media professionals who promote the popularization of marxism in colleges and universities are less,etc.Deep-seated reasons are the values of university students is multiple and unstable;Colleges and universities are not attach importance to the popularization of Marxism and the quality of the marxism popularization personnel is not high,and the advantages of new media in the popularization of marxism did not developed sufficiently,etc.We must take effective path to promote the popularization of marxism in colleges and universities: First,setting up platforms to promote the popularization of marxism,including play the role of the main channel,to build a new media platforms and carry out construction of campus culture.Play the role of main channel include innovative teaching models and reform evaluation system;Build a new media platforms including the BBS,official microblog,and college WeChat public number about colleges and universities and opening the Theme-based site;The construction of campus culture including carry out the students community activities and campus culture construction;Second,strengthen the construction of talent team and the popularization of marxism in position construction,including training a group of new media talents have a firm belief of marxism and developing marxist propaganda position of colleges and universities;Third,establish and improve the way of new media supervision mechanism to promote the popularization of marxism in colleges and universities,establish the joint supervision mechanism that include propaganda,education,and the combination of student affairs office and so on,and perfected the new media supervision evaluation mechanism.By putting forward the specific path to promote the popularization of marxism of colleges and universities in new media age,to promote the popularization of marxism in colleges and universities to provide some useful reference.