| Since 2014,our country electron athletics channel fast development,simultaneously also bred many industry problems.Expensive signing the host contestant,copyright problem,adultury and vicious speculation,and a series of negative events occur,the e-sports live channels caused extensive concern of the society and industry.Based on communication,integrated marketing theory as the instruction,in order to selectively esports channel as the main research object,based on the historical development of e-sports e-sports channel and the present situation of carding,bettas esports channel study status,operation,operation structure and profit model,analyze its prosperity,the homogeneity of serious,potential copyright dispute,such as false capital shortage problem,analysis problem within the channel of high operating costs,excessive reliance on investment,users freedom of speech,media hit "gatekeeper" role,the game concept of copyright,the cognizance of the lack of institutional reasons,such as is presented on the basis of this crossover space management,electronic business cooperation,perfecting the VIP business to provide quality services,increasing public relations campaigns To improve brand marketing strategy in order to the sustainable development of the health of our esports channel to provide a reference.E-sports video broadcast channel is born with the development of e-sports industry developed,as a new way of leisure entertainment is widely accepted by the audience.From the perspective of the audience of continuously breakthrough,e-sports video broadcast channel has an irreplaceable value.So the channel operating mode and the existing problems,to analyse optimization strategy is beneficial to our esports channel is necessary.The own development of e-sports channels or e-sports industry progress,or to find new innovations under the new media in the new era,has the very vital significance,is also the purpose of this study and meaning. |
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