Tennis Amateur Sports Consumption Characteristics Research Of Henna Province

With the continuous development of market economy in our country,our country sports industry with the vigorous development of continuous reform and improvement of the market economic system,the people's sports consumption in the increase in the proportion of the consumption structure,sports have become the social concerns a new consumption and investment hot spots.Tennis consumption is an important part of sports consumption,as the most populous province of Henan province and big cultural province,with the gradual development of sports economy,the tennis movement also obtained fast development,in today's era of big background,how to reasonable consumption,promotion and development of tennis has important theoretical significance and far-reaching practical significance.This study combined with the level of economic development of Henan province and the superior humanities,geography,as well as the profound basis of tennis culture in Henan province,through the sports study,psychology,sociology and other disciplines perspective,from the tennis enthusiasts group characteristics,level of consumption,consumption structure,consumer behavior and other aspects,using the method of documentary,expert interview,questionnaire investigation and mathematical statistics methods such as on the characteristics of the sports consumption of tennis enthusiasts of Henan province investigation and study,the results are as follows:In Henan province tennis enthusiasts,men more than women,middle-aged and young,professional is professional and technical personnel more,bachelor degree,in the majority with high earners,younger,highly educated,high income characteristics.In Henan province tennis enthusiasts for sports consumption in recent years,the average consumption level is higher than the national average level;Is given priority to with real consumption and the participated consumption,participated consumption motivation mainly strengthen physical health,hobbies,and entertainment,physical units consumption motives mainly comfort and brand protection,main ornamental type consumption motivation is star effect and experience of tennis atmosphere,belong to cerebral consumption;Main channels for tennis supplies agents to buy discount store,the network transfer is a main way to buy;Play weekly exercise time is relatively concentrated,low frequency,every time play a reasonable length of time,the scientific exercise standard;Mainly through the organization form of with like-minded friends tennis exercise.In Henan province tennis enthusiasts the main motivation of different gender convergence,but in the motivation of individual consumption focus is different,men focus on the interpersonal communication,women focused on slimming;Men of tennis sport attention and time for tennis exercise and consumer spending are higher than women,women have larger mining space.Different age generally pay attention to tennis tennis enthusiasts in Henan province of keeping fit and entertaining,but there is difference on individual consumer motivation;Youth groups play each time more persistent,but play a week frequency is lower than the elderly;Consumption in the process,the youth group is given priority to with the network transfer,middle-aged group is given priority to with a credit card,the elderly mainly cash;Young group almost one year consumption level is higher,the youth group consumption level distribution more uniform,more than half of the elderly consumer spending in 500-500 yuan between,consumption level as young people,young and old tennis enthusiasts have larger development space and development value.In Henan province tennis enthusiasts,high school degree and the following people to pay more attention to tennis entertaining,university or above people paid more attention to keeping fit,tennis ball frequency is generally low,with the increase of education level,consumption level gradually improve,but each time the duration to the duration of worse instead.Less-educated consumer understanding of tennis consumption value and investment in tennis consumption remains to be guided and developed.The income level of Henan province tennis enthusiasts and tennis are positively related to the level of consumption facilities and service level is the main factor when they choose site,with the increase of income,increasing the demand for the service level,by price factors are gradually decreases,and high income groups have a wider source of information.Different professional tennis enthusiasts in henan province the main motivation for physical fitness,entertainment,and interests,but different occupations in the individual consumer motivation on the selectivity of obvious differences;Organizational form,mainly through individual students and coach,in the form of civil servants,head of the personnel,the enterprise or institution or management personnel,mainly through private or individual unit personnel club association,in the form of other professional people mainly through the form of with like-minded friends;In nearly a year of consumer spending,private or individual unit staff is higher than other professions;Retirees weekly exercise frequency is higher than other professions,present youth times characteristic.