Research On Demographic Characteristics And Consumption Of Tennis Fans In Wuhan

In recent decades,Wuhan’s economy has undergone earth-shaking changes.The economic development has prompted citizens to pay more and more attention to their own health.With the outstanding performance of Wuhan player Li Na and others in world competitions,coupled with tennis competitions and viewing The characteristics of being integrated into one body are gradually being loved by people.Coupled with the smooth holding of the Wuhan Tennis Open in 2014,it has attracted a large number of tennis enthusiasts in Wuhan.As a populous city,the development of tennis population and tennis consumption in Wuhan is right.Wuhan’s economic development has a great role in promoting.This article uses a questionnaire survey method to study tennis enthusiasts in Wuhan,to understand the demographic characteristics and consumption behavior of tennis enthusiasts in Wuhan,and to explore the factors that influence tennis enthusiasts in Wuhan to consume tennis.The results of the study are as follows:(1)Although the population base of tennis in Wuhan is relatively low,more and more people have begun to pay attention to and participate in tennis.Wuhan has a good prospect in tennis.(2)In terms of demographic characteristics,it shows that there are many males,mainly young and middle-aged people,high education and high income.(3)In terms of consumption status,participation-oriented tennis consumption is the main mode of consumption,followed by physical tennis consumption,and there is still great potential for development in information-based and ornamental tennis consumption.(4)In terms of consumption motivation,both men and women mainly focus on fitness,but there are certain differences in leisure and entertainment,pursuit of fashion,and social interaction.(5)The Wuhan tennis population shows a high proportion of their love and participation in tennis,but the scientific nature of sports needs to be improved.(6)The atmosphere of tennis development,the impact of the tennis development environment,the publicity of tennis,the influence of relevant national policies,tennis services and other external factors and personal values,personal income,tennis participation,consumption concepts and habits and other internal factors will all affect Tennis consumption behavior.