| With the development of the economy,the improvement of people's living standards,the development of sports events has become a hot topic of close attention to all walks of life.The relevant policies and regulations of the state are also tilted to the sports.As a traditional Chinese project,the development of martial arts events is full of opportunities,including martial arts fighting events because of the strong resistance and high ornamental characteristics,the development of more rapid.As early as 1987,China successfully held the "Chinese Kung Fu VS US professional boxing match",after the National Sports Commission to allow the event management and development,Chinese martial arts began to market-oriented exploration;2000 "Sanda King" event is considered martial arts Sanda The preliminary exploration of the professional road.In 2005,Henan Satellite TV launched the "martial arts wind" column,has been running for more than ten years,is the country has a wide range of influential fighting brand.In 2014,the state issued on the cancellation of commercial and mass sports tournament approval,the domestic various sports events after another.In the context of the relevant policies of the country,the rise of the sporting events,the martial arts,Kunlun,the international martial arts competition and other fighting brand initial construction,while foreign "K-1","UFC" and other well-known brand brands have The introduction of China,martial arts fighting events into the vigorous development stage.However,in the course of the development of China's martial arts fighting brand,due to improper operation of the event,the economic system restrictions and other reasons,resulting in frequent changes in the tournament,the level of the event is uneven,is not conducive to martial arts fighting brand building.In this paper,through the use of literature,logic analysis and comparison method,with the theme of sports brand building theory,to domestic martial arts fighting brand Kunlun final event,for example,from the event product,brand positioning,marketing strategy,management strategy,economic efficiency and social The impact of several aspects of the Chinese martial arts fighting brand development status,while the domestic fighting brand and foreign fighting brand "K-1" to compare the current development of China's fighting brand problems faced and draw the following conclusions:China's domestic martial arts fighting brand than foreign brands have certain advantages in the rules to enhance the intensity of the event to ensure the fairness ofthe game,at the same time,with foreign combat events unparalleled cultural heritage and spiritual content.But there are still a lot of deficiencies,such as China's fighting factions function is not clear,the level is not clear;on the martial arts fighting events in the laws and regulations are not perfect,especially the lack of uniform tournament norms,there is no scientific event planning,resulting in the quality of the event But the establishment of a shorter time,lack of influence,the lack of cost control,the tradition of the United States and the United States,the United States,the United States,the United States,the United States,the United States,the United States,the United States,the United States,the United States,Consumer attitudes and economic system and other aspects of the restrictions in the social and economic benefits are far better than foreign brands fighting.And made the following recommendations based on this conclusion:1.clear race function,clear level of the event2.To improve the relevant laws and regulations,demand policy bias3.Focus on cost control and expand revenue sources4.To take three-dimensional marketing strategy... |
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