| In the era of Web2.0,User-Generated Contend has drawn more and more attention of the society as a new creative form of network information resources.Based on the amount of UGC contribution,this research classified the groups of campus BBS use.Based on the classification,the thesis empirically researched positive UGC incentives of different categories of users and put forward targeted incentive mechanisms and strategies.The study includes three aspects as follow:(1)Research on classification of campus BBS user groups based on the amount of UGC contributionI classified systematically the BBS of Campus according to different forum content by summarizing the content of campus BBS.Using BYR forum as the data source,I collected real data for statistical analysis based on the amount of UGC contribution and the rate of cumulative contribution of users.Finally,I got the framework of user groups classification based on the amount of UGC contribution.(2)Research on positive UGC motivation of campus BBS user groupsI proposed supposition based on the framework of classification and constructed the model of positive UGC effect factors of campus BBS users and empirically researched it with drawing on improved technology acceptance model.(3)Research on incentives of campus BBS user positive UGCI proposed incentive mechanisms and strategies focused on positive UGC generated by all types of campus BBS users based on motivation researches and surveys and provided a reference for the follow-up academic research and the sound development of campus BBS.Based on the above analysis,this paper suggests the following conclusion:1.Based on the amount of UGC contribution,campus BBS users can be divided into core users,active users,ordinary users and diving users.2.I got the generated factors of positive UGC affecting.all types of users and sorted them.3.I proposed incentive mechanisms and strategies focused on positive UGC generated by all types of campus BBS users. |
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