Research On The Present Situation And Countermeasures Of Commercial Sports Events In Zhangjiajie

Zhangjiajie unique natural tourism resources,for the sports industry,especially provides the conditions for the development of sports richly endowed by nature.Based on these resources,Zhangjiajie has made positive attempts and exploration for the sports events,initially formed a part of the event the brand.The use of literature review,field investigation,expert interviews and other research methods,through the study of sports business events in Zhangjiajie,further combing the commercial sports competition situation,operation mechanism,economic and social benefits,find out the existing problems and shortcomings,and put forward countermeasures to improve the development,promote Zhangjiajie city sports health,sustainable development,in order to make the commercial sports competition in Zhangjiajie city sustainable development,realize the benign interaction of sports business events and city development.Research shows:1,Zhangjiajie city in recent years,the implementation of integrated development of tourism and sports,sports business competition has been rapid development,the development of the main stage of the competition is divided into the initial stage(1999 to 2009)and the development of growth stage(2010 to 2016)in two stages.The project mainly in athletics and performance.The second is the outdoor sports.To carry out major projects to individual events.Relying mainly on outdoor events in richly endowed by nature abundant natural resources to carry out other ornamental,highly competitive sports projects mainly by the school stadiums.2,Zhangjiajie city is actively carry out sports events and beneficiaries.In the commercial sports competition policy,the government has given considerable support for the sports industry,strengthen the work of leadership,formulate and organize the implementation of the Zhangjiajie sports industry development planning,to create a good environment for the development of the sports industry.3,Zhangjiajie city recently held various sports competition for the main business of professional sports market operation mode under the guidance of the government.Events have sponsored enterprises,higher degree of market-oriented operation,but the overall level is not high.Sponsored competitions are carried out event risk assessment work,most of the top events to be able to attract domestic and foreign mainstream broadcast and TV station and website reported.4,Zhangjiajie city has a rich and unique natural conditions of sports events,policy support and the basic condition and other advantages,but the level of internationalization of tourism city is not high,supporting facilities are not complete,sports talent shortage is its weakness.The National Physical Education in the new era of industrial policy support,the City Tourism Quality Upgrade sports industry policy is the development of Zhangjiajie sports events and opportunities,competition,facilities and personnel behind the bottleneck factors constitute the challenge.This proposal:The goal of building Zhangjiajie professional sports brand is to strengthen the promotion of existing brand events,gradually formed with Zhangjiajie characteristics of brand competition.The long-term goal is to become bigger and stronger brand characteristics of the event,to brand competition among the world's top ranks.Development Countermeasures for sports events: event planning system,capital support diversification;events held in quality,personnel training and professional competition;brand differentiation,build brand connotation;event of image three-dimensional,effective brand communication;competition strategy of globalization,localization of specific operations.