| Sports tourism integration as the sports industry and tourism industry to integrate each other’s development of the emerging industry,with the 2022 Beijing Winter Olympic Games and Beijing-Tianjin-Hebei synergistic development strategy implementation of the dual policy drive,Beijing-Tianjin-Hebei skiing sports tourism industry gradually become an important grasp of the high-quality development of the ice and snow tourism industry.How to achieve a high-quality and steady recovery of the ski sports tourism industry during the post-Winter Olympics era and the optimization of the new crown pneumonia epidemic prevention and control is a pressing challenge today.Based on this,this paper takes the ski sports tourism industry in Beijing,Tianjin and Hebei under the perspective of sports tourism integration as the research object,and adopts the literature method,survey method(questionnaire,interview method and field survey method),case study method,mathematical and statistical method,comparative analysis method and logical analysis method,through the research on the current situation,problems and strategies of ski sports tourism industry in Beijing,Tianjin and Hebei under the perspective of sports tourism integration,the following conclusions are drawn.1.Analysis of the current situation of the skiing and sports tourism industry in Beijing,Tianjin and Hebei under the perspective of sports tourism integration(1)Quality products: the diversity of ticket types is insufficient,and the difference in ticket prices between ski resorts is too great;the style of ski rental equipment is too single,some rental equipment is broken,and snow rental equipment needs to be updated;the training system of ski instructors at ski resorts is not perfect,and the teaching and instruction level of ski instructors varies;the hotel facilities at ski resorts in Beijing and Tianjin are not complete,and other supporting facilities need to be improved;some Ski resorts have not opened ski bus transfer lines,ski tourists transportation travel has certain limitations.The skiing sports participation population is small,and the scale of skiing events is not large;the event organizer is single,and has not yet formed a multi-party holding pattern;the event publicity is not high,and there are few event cooperation media.(2)Consumption level: ski resort hotel prices are expensive,food and beverage variety is not complete,leisure and entertainment projects are less,the homogenisation of tourism products is serious,ski teaching costs are high,the level of teaching instruction varies,the snow park car park is congested,the waiting time for upstream facilities is long,the health insurance promotion degree is not comprehensive,the snow park opening hours are short and other phenomena reflect a poor sense of ski consumption experience,the snow park supporting facilities are not perfect.The ski tourist consumption feedback system needs to be optimised,and the rights and interests of customers are not effectively protected;the domestic ski tourism brand construction is not deep enough and lacks characteristic brand construction.(3)integration with related industries: China’s ice and snow equipment technology is relatively backward,China’s ice and snow equipment talents are scarce,domestic ski equipment and equipment use as well as maintenance talents are less;most of the campus ice and snow policy implementation is not in place,highlighting the difficulties in building venue facilities in special schools,the division of local affairs is not clear,the sports department and the education department cooperation is weak;China’s ice and snow industry scientific research accumulation is weak,science and technology winter Olympics successively The degree of popularisation of the results of research and development needs to be improved,and the results of the Winter Olympics need to be further industrialised,and the blockade of key security technologies in the ice and snow industry needs to be further broken.2.Review of the problems of the Beijing-Tianjin-Hebei skiing and sports tourism industry in the context of sports tourism integration(1)Quality products: ski tourism resorts: ticket types are not comprehensive enough,and ticket prices vary greatly among ski resorts;rental equipment is too single in style,and some equipment is broken,ski instructor training system is not perfect,and the level of teaching and instruction varies;ski resort hotels are less diverse,and hotel supporting facilities are not perfect;ski resort public transportation is not convenient,and there are fewer snow bus transfer routes;ski events There are problems such as: the population of ski sports participants is small,the scale of ski events is not large;the event organizer is single,the event investment channels are small;the event publicity is not high,the event cooperation media is small.(2)Consumption level: poor ski consumption experience,imperfect supporting facilities in snow parks;consumption feedback system to be optimised,customer rights and interests are not effectively protected;domestic ski tourism brand building is not deep enough,lack of characteristic brand building.(3)Integration with related industries:ice and snow equipment technology is relatively backward,ice and snow equipment talents are scarce;ice and snow campus policy implementation is not in place,and cooperation between departments is weak;ice and snow scientific research technology accumulation is weak,and the results of scientific and technological Winter Olympics have not yet been popularized.3.Strategies for the development of the Beijing-Tianjin-Hebei ski sports tourism industry in the context of sports tourism integration(1)Quality products: increase the variety of tickets,reasonably balance the ticket price of the ski resort;increase the style of ski rental equipment,timely update the inspection of rental equipment;standardize the entry threshold of ski instructors,improve the teaching and guidance level of ski instructors;introduce brand hotels to settle in,improve the relevant supporting facilities;increase the ski bus transfer routes,reasonably optimize the public transport facilities of the ski resort;actively carry out activities to cultivate talents,cooperation The skiing industry has been actively involved in the development of the skiing industry,and has been actively involved in the promotion of the skiing industry.(2)Consumer level: pay attention to ski resort service level improvement,optimise and improve the supporting facilities of ski resorts;optimise the consumer feedback system and open new channels to protect the rights and interests of customers;strengthen the ski tourism branding and innovate the construction of special brands.(3)Integration with related industries: cultivate ice and snow equipment talents,innovate and develop equipment technology;increase the implementation of ice and snow campus policies and break barriers between sectors;learn from advanced foreign ice and snow research technology and popularise the achievements of science and technology for the Winter Olympics. |
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