Xiamen Coastal Sports Tourism Industry Under The Perspective Of Sports Tourism Integration Development Evaluation And Optimisation Research

In the development of the sports industry,the integration of "sports + tourism" has become a new trend and a new direction.In the context of building a strong sports country and a healthy China,the market demand for sports tourism is strong and the policy support is sufficient.The integrated development of the sports and tourism industry has become a powerful tool to meet people’s demand for a better life and promote the high-quality development of the sports and tourism industry.Industrial integration as an important feature of modern industrial development,what kind of characteristics are presented in the integrated development of sports and tourism industry and what kind of problems are faced is worth studying.Using literature method,entropy value method and coordination degree model,taking industrial integration theory as the theoretical basis,the integration degree of sports and coastal tourism industry in Xiamen City as the research object,on the basis of analysing the current situation of coastal sports tourism development in Xiamen City,constructing Xiamen coastal sports tourism integration evaluation index system,Combining the data of 2017-2021 to measure the degree of integration,dynamically analysing from time aspect Xiamen City integration degree changes,and macro analysis of influencing factors,to further enhance the integration and coordination of the development of the two industries in Xiamen City.The main research conclusions are as follows:(1)Xiamen City coastal sports tourism integration development has the basic advantages of very rich coastal sports tourism resources,fruitful construction of sports venues and facilities,strong supply and demand market for coastal sports tourism,rich experience in sports tournaments and festivals,and strong sports consumption capacity.(2)Xiamen coastal sports tourism has formed three major integration development modes of integration with sports competition and performance industry,integration with sports venues and service industry,and integration with folk sports activities.(3)The integration level of Xiamen coastal sports tourism and sports industry is highly integrated from 2017 to 2021,but the integration index decreases more obviously in 2021.The coordination index of Xiamen sports tourism and coastal sports industry improves year by year from 2017 to 2019,and the integration coordination level increases from near disorder to barely coordinated;the integration coordination level decreases from In 2020-2021,the integration coordination level decreases from barely coordinated to near disorder.(4)Xiamen coastal sports tourism industry integration coordination degree by government policies,market demand,enterprise competition,technological innovation,key events and other factors.(5)Industry integration suggestions are made from four aspects: rationalising the institutional mechanism for sports and tourism industry integration;improving the policy system for sports and tourism industry integration;improving the elements for coastal sports tourism industry development;optimising and upgrading the coastal sports tourism market environment;and other suggestions.