| "Sports + tourism" is a new tourism form and travel mode,which has a direct promotion effect on improving tourists’ tourism experience.Zhangjiajie City,as the leader of landscape tourism brand,puts forward the development strategy of "improving quality and strengthening tourism city" with the goal of tourism development in the whole region;Taking tourism + outdoor sports as the practical approach,it enriches the construction of tourism system and tourism products in Zhangjiajie,thus providing a regional characteristic "Zhangjiajie sample" for the cross development of tourism and outdoor sports.This paper studies the current situation of outdoor sports in Zhangjiajie City from the perspective of tourism,mainly using the methods of field examination,expert interview,mathematical statistics and literature data.Based on the data obtained from the previous research,the paper analyzes the current situation of Zhangjiajie outdoor sports development,the development of outdoor sports + tourism,and makes SWTO analysis of Zhangjiajie outdoor sports tourism.The results show that:1.The cross development of outdoor sports and tourism in Zhangjiajie has been carried out comprehensively under the support of relevant policies of the whole tourism demonstration city.Especially,outdoor sports and operations in the scenic area are the most prominent.The outdoor sports items are complete,and the main outdoor sports items are outdoor hiking and mountaineering,And outdoor sports have become a new tourism industry in some scenic spots2.From the basic situation of outdoor sports participants in Zhangjiajie,the tourism resource base and utilization status of outdoor sports in Zhangjiajie,the development status of outdoor sports in Zhangjiajie and other aspects,this paper investigates the current situation of outdoor sports in "global tourism" in Zhangjiajie,and finds that there are some problems in outdoor sports in Zhangjiajie,such as low participation in outdoor sports,low operation mode,and so on There are many problems,such as lagging behind,lack of talents,lack of publicity and so on.From the development level,technology,resources,market and other aspects,this paper analyzes the development path of outdoor sports in Zhangjiajie City,and analyzes that the combination level of outdoor sports and tourism in Zhangjiajie City is higher.Combined with the case,this paper expounds the "Zhangjiajie sample" of the combination of outdoor sports and tourism.3.Based on the investigation and SWOT analysis,the paper analyzes the development advantages of outdoor sports in Zhangjiajie from the aspects of topography,folk culture,and the operation advantages of outdoor sports in scenic spots;the disadvantages of the development of outdoor sports in Zhangjiajie are that the development of tourism industry is too homogeneous and concentrated,the spatial structure of scenic spots is not optimized,and the participation rate of outdoor sports in tourist areas is low;the disadvantages of the development of outdoor sports in Zhangjiajie are as follows The opportunities are that the policies and regulations are relatively perfect,outdoor sports are promoted nationwide,and national tourism is booming;while the main problems that threaten the development of outdoor sports in Zhangjiajie City are that the big data collection is not ideal,the practical guidance of policies and regulations is not strong,and the industrial structure needs to be improved.In view of the current situation of outdoor sports in Zhangjiajie City,and combined with the tourism resources of Zhangjiajie City,this paper puts forward seven countermeasures: 1.Establish and improve the industrial development policy and regulation system;2.Develop outdoor sports products suitable for market demand;3.Strengthen the infrastructure construction of outdoor sports in tourism scenic spots;4.Increase the publicity of outdoor sports + tourism development;5 The first is to improve the management of outdoor sports and tourism development;the second is to improve the security system and ecological environment construction;the third is to cultivate the compound talents for the combination of outdoor sports and tourism. |
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