A Rational View On The Consumption Concept Of Contemporary Female College Students

With the rapid development of Chinese economy and the influence of Western consumerism culture ideology,China already entered into a consumer society.It further indicates that the college students have been one of the main parts of the wave of consumption.Particularly,consumption by female college students ranks the foremost position among these students.Although mainstream consumption concepts of female college students are reasonable and correctness,however,some negative deviations still exist in these consumption behaviors.Therefore,it necessary to explore a science,green and sharing consumption idea for guiding female college students in their consumption behaviors based on reviewing the consumption points of female college students from philosophy viewpoint and pointing out the problems and drawbacks of recent consumption behaviors of female college students.Consumption,namely consumption values,is a kind of essential viewpoint of people about consumption and related questions.Consumption always connects with a certain developing stage of social productivity.Specially,in a class society,the consumption is influenced by class stand.More importantly,it is also impacted by other factors,such as the quality of the individual.Up to now,the consumption could be classified into three main types,which are thrifty consumption,extravagant consumption and moderate consumption.In this thesis,according to the empirical analysis,it is found t that there exists some complex features in the consumption behaviors by female college students,such as oneness and diversity,conservative and advanced,rational and irrational,narcissism and delight-others and so on.It also means that there are unhealthy tendencies in the current consumption concepts of female college students,which are material consumption,ecological consumption and hedonism consumption.It is bad tendency is rooted in the western consumerism influence,The collusion between the mass media and the capital and the lack of female college students’ belief.Contemporary female college students’ ideal consumption concept is the scientific view of consumption and spiritual consumption.It is the shared consumption view of harmony between man and society,and the green consumption view of harmony between man and nature.The core values of the socialist view of cultivation of leading female college students’ consumption concept and to Marxism consumption concept of cultivation of female college students consumer awareness,active use of mass media guidance function,accelerate the formation of the social atmosphere of rational consumption of health is the basic path forconstruction of the ideal of female college students’ consumption concept.