Research On The Cultivation Of College Students’ Rational Consumption View Under The Perspective Of Better Life

At present,the contradiction between the people’s ever-growing needs for a better life and unbalanced and inadequate development is the main contradiction in my country’s social development.With the continuous improvement of my country’s economic level,contemporary college students,as the new force of social development and the main force of future social development,cultivating their rational consumption concept has a certain role in advocating a rich and thrifty consumption culture and building an ecologically civilized society.enhancement.At the same time,guiding and cultivating the rational consumption concept of college students is an important content of the ideological and political education work in colleges and universities.It is also an inevitable requirement for cultivating college students to form a healthy lifestyle and rational consumption moral cognition,and to promote the all-round development of people.It is also an inheritance of the traditional virtues of the Chinese nation,The inherent need to carry forward the socialist core values.This paper uses literature research method,questionnaire survey method,and multidisciplinary theory intersection method to carry out research.Starting from the discussion of the concept of a better life,it analyzes the internal relationship between a better life and the rational consumption of college students,in order to better study the consumption outlook of college students from the perspective of a better life.The research characteristic of this paper is based on the empirical research,taking college students as the survey objects,and analyzing the current situation and problems of the current college students’ consumption concept through the questionnaire survey method,which has certain credibility.From the research,we discuss the obstacles that restrict the realization of a better life for college students in terms of consumption concepts,lifestyles and behaviors.Through the analysis of the questionnaire results,it can be found that there are still some misunderstandings in the current consumption concept of college students: hedonic consumption for the pursuit of sensory pleasure,conspicuous consumption due to worship of famous brand symbols,wanton consumption due to weak ecological awareness,and addiction to virtual networks.The preemptive consumption and the impulsive consumption caused by blindly following the trend.These irrational consumption behaviors have a series of negative effects on increasing the economic burden of families,affecting the construction of a good atmosphere in the society and campus,and the formation and development of their own values.The reasons for the formation of the current irrational consumption concept of college students are not only the misleading of some value nihilism in the West,but also the change of social consumption patterns caused by economic development,resulting in the abuse of Internet financial means;the family level attaches great importance to the education of children’s frugal consumption concept.There are some reasons for the lack of strength and the lag in the education of consumption concept in colleges and universities.Based on this,aiming at the misunderstandings in the consumption concept,this paper proposes educational strategies to guide the rational consumption behavior of college students.To explore and guide the rational consumption of college students should follow the principle of moderation,the principle of consumption,the principle of ecology and the principle of ethics.The specific path must always adhere to the leadership of colleges and universities,combine society and family,internalize the value of personal consumption,and form a multilateral education synergy.Using the combination of theory and practice,the principles and methods of ideological and political education,rationally guide college students to develop a green and healthy consumption lifestyle,and use a more rational consumption method to achieve a better life.In this way,college students will be promoted to achieve all-round development,grow up healthily and become talents,and become newcomers of the era who take on the great responsibility of national rejuvenation.