The Study On Challenges And Countermeasures Of The Ideological And Political Education Of College Students Under The New-media Conditions

The new media is different from traditional media such as newspaper,television and radio in the aspects of communication concept,communication form,communication means and communication management,which are based on interaction,and have great changes at all levels of society with the advantages of immediacy,equality,two-way and richness,so that the ideological and political education presents new characteristics.At the same time,the new media has a positive and negative impact on the ideological and moral concepts of college students,which will cause the high attention to the new media by universities and educators.The new media as the product of technology,by virtue of its unique charm will improve the timeliness of ideological and political education in the field of ideological and political education;Improving the way of ideological and political education;Expand the resources of ideological and political education.At the same time,the new media is a double-edged sword,it also brings difficulties and challenges for ideological and political education,ideological and political education,traditional ideological and political education mode and ideological and political education content.The new media meets the psychological needs of college students,and becomesan important carrier of college students' learning and life.In order to optimize the effect of ideological and political education and realize the goal of ideological and political education,we must pay attention to and support the new media in the field of ideological and political education.With the development of internet and " big data ",the role of new media highlights,the state and schools pay attention to the new media,which provides the new media with the support of technology and policy,and provides the feasibility for the new media in the ideological and political field.Under the new media condition,the countermeasures of ideological and political education should be improved.under the premise of following certain principles,it must be based on the basis of traditional ideological and political education,to realize the new media literacy of ideological and political educators,broaden the means of ideological and political education,optimize and enrich the network content construction of educational objects,and make ideological and political education better play the role of education.