Research Of Marketing Strategy Of XK University's MBA Program Based On Internet Thinking

After 100 years of development in the west,MBA education as the world's most mature business education has cultivated millions of management talents for the society and been recognized by the whole society.With rapid growth of China's economy,lack of high-quality enterprise management personnel,enterprises upgrading and restructuring and internet era,these have brought opportunities and challenges for MBA education which has been developing for more than 20 years in China.The MBA education is currently experiencing a period of rapid development of quality and efficiency in China.Although there is a huge market,It is worth thinking and researching on how to highlight the characteristics of MBA training institutions and absorb more excellent students.This paper describes the present situation of the development of China MBA education,research and development related theory,combined with the traditional MBA education marketing theory and the thinking of the Internet and the application of the Internet thinking,based on introducing the development status of XK University MBA education,research on the marketing strategy of the MBA education in XK University carried out the following work.First of all,in the face of XK University MBA project marketing environment analysis,through from the political,economic and social perspectives on the description of XK university MBA education is now facing the external environment,XK University MBA education industry competition environment analysis through competition,major competitors,substitutes and consumption sub groups.Secondly,mining has its own resources,combing the characteristics of its development,organizing the related data,and using the SWOT analysis tool,from the perspective of strategic development of XK university MBA education development,so as to identify XK university's advantages and disadvantages,the threats and opportunities.Combined with XK university MBA education the result of SWOT analysis,putting forward the school MBA education market segmentation and education orientation,surrounding its positioning,formulate XK university MBA marketing strategic objectives of the project.Finally,in order to ensure the smooth implementation of XK university MBA education marketing strategy target,combined with the use of the Internet thinking,from the aspects of service,brand,propaganda,cooperation to develop a corresponding marketing strategy to support the strategic target,and from the aspects of organization,funding and policy has been optimized,and giving some Suggestions in the key nodes.