Research On The Marketing Strategy Of Key Accounts Of G University MBA Program

The MBA education center of G University is in the economic Gone of Huadong has to compete with other Universities.Therefore,the G university MBA education center must face the issue that how to make effective marketing strategy to promote the brand competitiveness.Based on the marketing strategy theories,this paper takes the MBA program of G University as the research object to study its marketing strategy.Using PEST analysis,Michael Porter's Five Forces Model,this paper studies the macro-environment,competition environment and internal environment of the MBA program of G University.Then this paper formulates marketing strategy and safeguard measures on the Key Accounts.The research conclusion is that: G university MBA program should be based on the local market,through the characteristics of products,reasonable price,combining entity and online channels,and the appropriate sales expand high quality students steadily,to cultivate creative entrepreneurs and professional management personnel as the “Cradle of New GheShang”.The paper not only provide G university MBA program the guidelines to carry out more effective marketing activities on Key Accounts,can also offer reference to the MBA program market development for similar colleges and universities.