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Study On The Marketing Strategy Of EDU Consulting Company

Posted on:2017-03-23Degree:MasterType:Thesis
Country:ChinaCandidate:J N WangFull Text:PDF
GTID:2297330503959978Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the development of Chinese economy, family income level, the proportion of household expenditure on education is more and more bigger. At the same time, the relative scarcity of high-quality educational resources, domestic and abroad has become an increasingly affluent China family of new consumption hot spots. The globalization of economic and social Chinese deepening, higher demands for the fusion of western culture communication and international talents, China students go abroad for further study of the increasing demand.Study abroad, especially the number of study abroad at their own expense increase, spawned a thriving development of foreign institutions, foreign conduit company. Studying abroad, with its good reputation and reputation guarantee, occupy a space for one person in the international market. But face increasingly intense competition in the international market, how to excavate the study abroad personnel personalized demand abroad and by new technology and high quality service help the resolve to study all kinds of problems in the project application chain, will become the future study abroad preparatory to expand the existing scale of the market and to seize the market opportunities.EDU studying abroad consulting company,began to enter the international market from 2000, has ten years of industry experience, at present in Shandong province is the largest foundation to study the mechanism, the development prospects of the company huge. This paper focuses on the issues of the development of EDU company, enterprise management and marketing theory, of EDU study matriculation status and international market development of combing, using the SWOT analysis method,EDU education consulting company in the marketing strategy of, based on proposed EDU in the study of differentiation marketing strategy in the market, consolidate and deepen the at present, the advantages of the project, learning and the development of their own shortcomings, to provide decision support for the selection of EDU differentiated marketing strategy, in order in the fierce market competition, enterprises can be sustainable development. This paper is an empirical study on the EDU company, hope the research of EDU company enhance comprehensive competitiveness and to achieve sustainable development has certain guidance and reference, also hope that the research of other foreign service enterprises to initiate, and work together to promote the studying in the service industry, the healthy and orderly development.
Keywords/Search Tags:Marketing strategy, International foundation program, Service marketing, Differentiated marketing strategy
PDF Full Text Request
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