The Influence Of Network Consumption On College Students' Ideological And Behavior And The Countermeasures

Network consumption is the consum er in the network virtu al space will be buying and selling goods and services in the use and evaluation togeth er.In order to realize their demand for products,such as service inform ation process.A virtual open Convenient affordable personality characteristics.The c onsumption of college students are divided into necessity developm ental consumption and Xiang Shou Xing consum ption.Presents the taste and pursuit of va lue and the low est price Rational analysis and b lind consumption behavior.Consumer information sharing and concealm ent Consumption idea and consumption ability is limited,Div erse consumer motivation and consumption structure stability,etc.Network consumption has a dual in fluence on college students' thoughts and actions.On the one hand,in cultivating college students' subject consciousness Promote the development of college students' personality,widen the scope of activities Im prove students' comprehensive quality,Receive advanced ideas Enhance colleg e students' innovation ability,arouse the enthusiasm for entrepreneurship Cultivating college students' innovative entrepreneurial spirit,etc,has a positive im pact.On the other hand,the network consumption also brought many negative effects for college students,such as college students' value orientation appears to reasons,Weaken the college students to the identity of the m ainstream ideology,college moral anomie even break the law,intensifying Internet addiction,encourage college students' bad consumption psychology and consumption behavior,And network consum ption risks threaten to the rights and interests of students and so on.The cause of network consum ption to college students have a negative im pact with the thoughts of consumerism and hedonism erosion,Poor regulation of network information,network system of laws and regulations construction lag,the mass media,The lack of socialist core values guide,scho ol social fam ily education guidance does not reach the designated position,the particularity of the college students and other reasons.At this stage to strengthen network consumer education,and promote the college students' ideas and behaviors of the good,One is to adhere to marxism consumption view as the instruction,the value guidance com bined with concrete system specification Combination of education and self education Infusion combined guidance and inspiration The principle of combining education and consumer life coaching;Second is to enrich the college students' network consum ption education content,increase o f socialist core values education.Network consumption risk cognition and skills education,the network moral education,Green netw ork consumption idea education as well as financial education and so on.Three is to use in com bination with the actual contact education law counseling method and model demonstration method,integrated method.Four is to build the country's social school fam ily four integrated network consum ption education system,Real education force,enhance the effectiveness of the college s tudents' network consumption education.