Research On College Students Ideological And Political Education Based On The Network Consumption Culture

The culture of online consumption is the cultural phenomenon which derived from theprocess of the main consumer consumption online，and its essence is a collection of theideological concepts and behaves in the field of online consumer.The culture of collegeStudents’ online consumption is epitomizes the college students’ values， preferences andbehavior on online consumption，and reflects the cultural level and cultural orientation theyconsume，involving their attitudes，way，structure and behavior when consumption. Base onthe field of the culture of online consumption，this paper is focus on the ideological andpolitical education of college students. From the aspect of an educator of ideological andpolitical education in university， by the method of document and apply of economics，management，sociology and politics，starting off from the history of college students onlineconsumptions，the connotation，form and feature of online consumption has being analyzed.The status quo and characteristic of college students’ online consumption is also beingsummarized. This paper considers that the culture of online consumption is a double-edgedsword， one the one hand， it can enrich the methods of study， relief the stress， improvethe overall quality and accelerate the socialization process of college students; one the otherhand， it can causes the lack of honesty， the lost of cultural value orientation. The reasonswhy the college students are lost in the online consumption culture orientation can be foundfrom those four aspects: the quality of the college students，campus，family and society. Themethods to solve this problem can be discovered from ideology， educational measures andexternalities. By doing so， this paper hopes to improve the accuracy and effectiveness ofideological and political education in university. Therefore，the college students can establishthe correct outlook of world， life and value and to develop more health and comprehensive，by the better guiding of teachers under the circumstance of online consumption culture.