Study On The Education Of College Students’ Network Consumption Morality

Along with the development of the network, the network consumption has also developed rapidly. The network consumption has changed people’s traditional shopping mode, and has supplied more choice and convenience. This emerging consumption patterns has been warmly welcomed by the groups of college student consumers when it get into the campus. While the moral quality of the college students showed in the network consumption are good and bad. As a special consumer group, the students’ ethics of consumption has a far-reaching impact on the formation and development of their outlook on life and values. The network consumption moral of the contemporary college students has been a problem which is urgent to be solved by the ideological and political education.In this thesis, the education of consumptive morality about college students is the research object, and it understands college students’present situation of network consumption through surveys. The thesis will divide the moral of network consumption between the college students into four categories to analyze the problems of the consumption moral in network, and evaluate the moral of the consumption in network. The thesis will find out the reasons of unhealthy network consumption of college students, and try to bring out four ways to solve the problem:the family education, the school education, the society education, and the self-education. It will lead the college students to get away from the misunderstandings of consumption, and help them establish a scientific and rational moral of network consumption.The thesis is divided into four sections. The first section is the preamble, which will expound the signification, purpose and research methods, innovation and deficiencies in the thesis. The second section describes the related concepts and the relations between the moral education of network consumption and ideological education. The third section describes the current situation of the network consumption to understand the performance of the college healthy and unhealthy network consumption, and it will also analysis the cause of unhealthy network consumption. The fourth section will put forward the solutions for the presents of college students’ network consumption education, including the concept of fairness and justice consumption, harmony conception of consumption, saving consumption conception, and moderate and reasonable consumption attitude. The social environment will fully play the role of education. The ideological education of university will take a dominant position. The family education must give the play of example. The students need to exercise self-education. All these solutions are put to launch the moral education of college students’ network consumption, establish the correct network consumption moral, and build a correct outlook on the world, life and values.