The Influence Of New Media On The University's Behavioral Culture And The Strategy

New media as the 21st century mainstream media form to the rapid development and change the world.New media close adhesion in every corner of our world,whether it is life,learning,or work we can not do without it.Especially for college students in terms of the convenience of new media,entertainment are deeply attracted their attention,so the current college students have become the mainstream of the new media audience,the university campus has become the best base for new media.At present,China is in a critical period of reform and development,the role of new media in the construction of university behavior culture has become increasingly prominent,can not be overlooked.The use and development of new media has profoundly affected the construction and development of university culture,especially university behavior culture.New social background,the development of new media in the rapid leap forward at the same time is also a positive attitude of the contemporary world development situation changes,we should be efficient use of its development results bring beneficial side,and actively solve The Current Problems of University's Behavioral Culture in the New Media Environment.The paper aims to study the influence of new media on university behavior culture,explore the main problems existing in the construction of university behavior culture in the new media environment,and then study how to solve the negative impact of the new media environment on the university's behavior culture construction.The article briefly defines the relevant theoretical concepts,analyzes the connotation of new media,university culture and university behavior culture.Secondly,through the way of conducting a questionnaire survey in Xi'an undergraduate colleges,.this paper studies the existing problems and development trend of university behavior culture construction in the new media environment.Finally,based on the theoretical research and questionnaire survey data,the author further puts forward the reasonable opinions and measures on the construction of behavioral culture in colleges and universities.