Applied Research On Red Culture In Ideological And Political Education In Universities Under The Era Of Converged-Media

Financial media is a new type of media carrier developed from traditional media technologies such as newspapers,magazines,television,radio,etc.Its transmission speed is short,flat and fast.At present,we have entered an era in which financial media is the mode of information transmission.The innovative characteristics of college students themselves determine that they will become pioneers in obtaining various kinds of information through new media.All kinds of information convey diverse and diverse values,which will undoubtedly affect the formation of college students' values,outlook on life and world outlook.Therefore,it is necessary to make full use of financial media as a new carrier to educate ideologically and politically in colleges and universities and also it is a new topic entrusted to colleges and universities by the times.At the same time,red culture,as an important resource,plays a positive role in the education of college students' outlook on life,values and world outlook.Of course,the research on how to effectively integrate red culture into ideological and political education in colleges and universities has become an important research object for the use of red culture.Based on the analysis of relevant theories,this paper focuses on applying the red culture to educate ideologically and politically in colleges and universities,and puts forward targeted development countermeasures to the current development situation as well as the existing problems in this aspect in the era of financial media.It is hoped that the research in this paper can provide valuable,developmental countermeasures to promote China's ideological and political education,integrate media technology and expand red culture education in college and universities.The thesis consists of four parts.In the first part,it introduces and analyzes the background and significance of the research on the application of educating red culture ideologically and politically in colleges and universities in the era of media.With reference to relevant domestic and foreign literature reviews,the research methods and innovations of the paper are proposed.The second part is an overview of the relevant theories of cultural application of the research.The core concepts include: the era of media integration,red culture,and ideological and political education in universities;other red cultures in the era of media integration.Besides,the application of principles in ideological and political education and the importance of red culture are also included to analyze and discuss the significance of ideological and political education in colleges and universities in the era of media integration.There are three parts in the implementation,the problems of red culture in college ideological and political education in the era of media integration,the reasons for the problems of red culture in college ideological and political education in the age of media integration;the fourth part: the thought of red culture in colleges and universities in the age of media integration In political education Develop countermeasures,provide a learning platform from the creation of a "red culture" special website,a "red culture" MOOC platform,We Chat public account,"red culture" weibo and other kinds of applications for ideological and political education in universities to share high-quality teaching resources,relevant news and information,gather mainstream voices,as well as implement sensory experience in five aspects.The fifth part is the conclusion and outlook.It summarizes the conclusions and viewpoints of the thesis research and puts forward the outlook of the thesis research.In short,the red culture is integrated into colleges' and universities' education ideologically and politically through the integration of media.In the era of the integration of media,emphasis is placed on the complementary advantages of the integration of traditional and new media.,"Red Culture" We Chat public account push,"Red Culture" Weibo,"Red Culture" APP and other media means to integrate red culture into ideology and politic in terms of colleges' and universities' education.Being an important material,the red culture has researched valuable and practical significance to applying red culture to educate ideologically and politically in colleges as well as universities.