Research On Influences And Countermeasures Of New Media On Ideological And Political Education Of Colleges And Universities

Exchange and communication is one of the most important features of theideological and political education. Every innovation of the media, the ideological andpolitical education media is bound to face new opportunities and challenges.Contemporary college students happen to be grown up with the development of the newmedia, thus the current ideological and political education must be changed with theinevitable new changes of the new media, and the managers have to take new measuresin order to adapt to the new situations.New media is based on network technology and generated by different carriers,including books new media, newspapers new media, broadcasting new media, televisionnew media,“We Media”, mobile phone new media and so on. At present, studentsdemand amounts of information and the ideological and political education need to beenhanced its effectiveness. So the new media to participate in the ideological andpolitical education of colleges become inevitable. The introduction of new media, to acertain extent, promotes the university’s education fair, also provides a wealth ofmaterial and a broader platform for the ideological and political education. But, at thesame time, we also need to realize that: since the introduction of new media inideological and political education of college, the students perform excessivesegmentation in the educational needs, psychological characteristics, etc. And thecontents, approaches and positions of the ideological and political education face with anew test. Therefore, ideological and political education team must fully understand thenew medium, update the education philosophy of managers, innovative mechanismsand means of education, use the new media platform actively, strengthen the students’media literacy education and improve the new media information feedback system ofcampus, so that the new media will be an effective tool of ideological and political education in universities, and also make the ideological and political education workadvance with the times.