Sports Fitness Mobile Phone APP For Running Communication And Promotion

With the constant progress of 4g mobile technology,mobile phone APP has become one of the most commonly used media in people's life,the emergence of sports fitness type on the phone APP,to a certain extent changed people's sports attitude and sports idea,bask in "running" as a new social popular spots,more people to spread and promote the running,led to the enthusiasm of the people taking part in physical exercise,for the dissemination and promotion of running had a profound impact.The generation of mobile phone APP running boom to promote sports fitness,sports fitness APP benefited from the mass media platform has become increasingly mature,however homogeneity problem,information is multifarious,promotion form a single,the user needs to improve problems plagued the development of the sports fitness mobile phone APP.However,capital movement fitness mobile phone APP has been the impact of the inevitable.This text USES the method of documents and materials,questionnaire investigation,interview method,case analysis,logic analysis and other methods to exercise the spread of mobile phone APP content,promotion form were analyzed,and study the results of the questionnaire exercise class communication effect of mobile APP.Combining exercise fitness class mobile phone APP through multimedia and multi-channel source content,the form of interpersonal communication between users,by sports stars,all kinds of rich offline activities,and other forms of promotion,the running spreading knowledge and culture,popularization of running to more people.Through research and analysis,the following conclusion: exercise class APP is out of exploration,prospect;Content is widespread,demand is big,but still need to improve the scientific nature;Promotion in various forms,but also need to explore more forms to attract users;The incentive mechanism in the sports fitness class mobile phone APP has a significant role on the users running;Will strengthen cross-border cooperation;On the facing problems in the development of sports fitness class mobile phone APP targeted Suggestions: to optimize the sports fitness class mobile phone APP product function;Improve the user experience,improve social interaction and interpersonal communication between the drive user;Adopt diversified forms of promotion;Looking for combined with the financial industry,promote cross-border cooperation.