Fist Fight About Free Combat Commercial Competition Of Brand Construction In Hunan Province And Media Marketing Research

Since entering the new century,with the constant improvement of the level of material and the development,people gradually increased efforts in the pursuit of spiritual civilization,especially in recent years under the sufficient material conditions,people pay more attention to the quality of life,more and more people to look at a sport or sports.Collection of blood,martial arts free fight movement as a whole,can effectively satisfy the desire of anger and implement Wu Xiameng heart.Along with the national policy of sports industry's support vigorously,the sports industry began to flourish,free combat event is in such attention gradually developed a kind of industry.This study in Hunan province free combat commercial competition of brand construction and media marketing as the research object,through the literature material method,case analysis method,interview method and mathematical statistics method for the fist war jianghu event instances of brand construction and media marketing analysis and research.Research suggests to continue making the free combat competition in Hunan province the country even the world famous free combat events,the main reason is ignored the important role of brand construction.Research by focus on brand building,brand promotion,brand design,brand personality,brand value four aspects analyzes the boxing competition brand construction situation of the lake.The medium of television and the Internet at the same time begin analyzed the fist fight jianghu media marketing situation and existing problems.The main results are as follows:1.Free combat game brand construction of hunan province presents an overall upward trend,the present stage is in the midst of the brand construction of groping stage,the combined event brand with hunan traditional martial arts,to create a free fight with openning of hunan culture characteristic brand free combat game brandconstruction in our province at present stage is the only way.2.From the brand construction theory,free combat game brand construction in hunan province to shape the brand design,from the event itself products reflect the brand's personality,through the interact with the consumers to build a product image,reflect the brand value,at last,through the real value of marketing to achieve the competition products.3.Free combat sports media marketing in hunan province is mainly composed of TV media marketing and network media to two parts,including television marketing free combat competition in hunan province at present stage is the main route of transmission,and the quality of the broadcast and games hardware facilities and broadcasting effect.Network media with its peculiar without limitation of time and location and spread agility become a powerful way of effectively expand the brand influence.4.Through the medium of television in marketing case analysis can be seen that the main effect of broadcasting has a picture language interpretation,the quality of the image language with race,slow motion replay,the switching frequency and the number of camera environment have important link.In terms of product placement,mainly has named type implanted,remind implant and background three ways for the protection of the rights of the sponsors.